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- 2023
-
Mark
"Take a stand or stay seated": A framework of essential prerequisites for companies considering whether or not to implement a Brand Activism strategy
2023) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20232(
Department of Business Administration- Misc.
-
Mark
The Emotional Side of Strategic Communication: A Narrative Analysis of Brand Activist Campaigns and the Young Public's Emotional Response
(
- Master (Two yrs)
-
Mark
Unwrapping Brand Activism
(
- Master (One yr)
-
Mark
Leveraging a Brand's Position on Opposition: An Exploratory Study of Mr Charlie's Communication to Position Itself in the Fast-Food Market
(
- Bach. Degree
- 2022
-
Mark
An exploratory study on how Gen Z consumers perceive fashion brand involvement in activism and how their perceptions influence purchase decision and brand loyalty.
(
- Master (One yr)
-
Mark
Get broke or build hope - The implications of woke brand activism
(
- Master (One yr)
-
Mark
Real or Fake? The Thin Line Between Consumers’ Perceived Brand Authenticity and Scepticism
(
- Master (One yr)
-
Mark
Food for Thought: Investigating Brand Activism and the Positioning of FMCG Brands in the Plant-Based Space
(
- Master (One yr)
-
Mark
Brand Activism Scepticism
(
- Master (One yr)
-
Mark
Small Purchases Make A Big Difference
(
- Master (One yr)
-
Mark
Brands taking a stand: The meaning of brand activism from a consumer perspective
(
- Master (Two yrs)
-
Mark
Trust in Brand Activism: A look at self-love campaigns of beauty brands
(
- Master (Two yrs)
-
Mark
In its co-branding with The Body Shop, which frames does Dove use to enhance its brand activism and what are the effects thereof?
(
- Master (Two yrs)
- 2021
-
Mark
Controversial Advertisement and New Investors: Is this a knock-OAT for the sustainable Company Oatly?
2021) In LBMG Corporate Brand Management and Reputation - Masters Case Series BUSN35 20211(
Department of Business Administration- Master (One yr)
-
Mark
The Authentic Activist: Examining the antecedents of the perceived authenticity of brand activism
(
- Master (One yr)
-
Mark
Tone Deaf Marketing or Genuine Activism?
(
- Master (One yr)
-
Mark
Study the social context initiating brand activism and explore the significant components of effective brand activism as well as its pitfalls.
(
- Master (One yr)
-
Mark
Closing the loop: A study of Brand Activism in the Fashion Industry
(
- Master (One yr)
- 2020
-
Mark
Financial brands taking a stand: Exploring the impact of advertised social activism on a brand's image in the financial services sector
2020) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20202(
Department of Business Administration- Master (One yr)
-
Mark
Brand Activism - the Battle Between Authenticity and Consumer Scepticism
(
- Master (One yr)
-
Mark
When Business Becomes Politics - A Study of Consumers' Perceptions and Responses to Brand Activism
(
- Master (One yr)
-
Mark
Pride and Prejudice: a study on the various types of consumer-brand relationships that brand activism campaigns form
(
- Master (One yr)
-
Mark
What Really Matters - The Consumer Evaluation Process of Brands in the Post-Brand Activism Stage
(
- Master (One yr)
-
Mark
Mundane Resistance to Feminism
(
- Master (One yr)
- 2019
-
Mark
It’s Time To Become Brave - The Phenomenon of Social Brand Activism
(
- Master (One yr)
-
Mark
Brand Activism in Traditional Company’s Marketing Communication and its Influence on Brand Reputation
(
- Master (One yr)
-
Mark
Speak up or stay quiet
(
- Master (One yr)
- 2018
-
Mark
Femvertising and its effects on brand image: A study of men’s attitude towards brands pursuing brand activism in their advertising
2018) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20182(
Department of Business Administration- Misc.
- 2016
-
Mark
The Ambivalence of #Femvertising : Exploring the meeting between feminism and advertising through the audience lens
(
- Master (Two yrs)