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- 2024
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Mark
Formula 1 Drive to Thrive - How to Handle Success
2024) In Corporate Brand Management and Reputation: Master’s cases BUSN35 20241(
Department of Business Administration- Misc.
-
Mark
Candy clash: M&M’s caught in the crossfire
2024) In LBMG Corporate Brand Management and Reputation - Masters Case Series BUSN35 20241 BUSN35 20241(
Department of Business Administration- Master (One yr)
- 2023
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Mark
The Underdog Brand Position
(
- Master (One yr)
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Mark
Brand Archeology - Identifying Pivotal Moments Shaping the Brand Today
(
- Master (One yr)
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Mark
Circularity in Outdoor Textile Brands - Examining the Integration of Brand Identity, Management Actions, and Communication Strategies for Sustainability
(
- Master (One yr)
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Mark
“When to buy, What to buy and How much to buy” : En fallstudie om hur klädjätten NA-KD använder sig av rabattkoder som marknadsföring på Instagram och vad detta innebär för samtidens konsumtionsbeteenden
(
- Bach. Degree
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Mark
The Brand Creation of an International Football Club
(
- Master (One yr)
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Mark
Building Personal Brand Heritage
(
- Master (One yr)
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Mark
Multi-Level-Marketing shaping and supporting Brand Identity
(
- Misc.
-
Mark
Turning Consumers into Supporters: Understanding Loyalty Through Football Teams
2023) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20232(
Department of Business Administration- Master (One yr)
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Mark
McDonald's Architaste: Exploring the Relationship Between Brand Identity and Architectural Design
(
- Master (One yr)
- 2022
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Mark
Food for Thought: Investigating Brand Activism and the Positioning of FMCG Brands in the Plant-Based Space
(
- Master (One yr)
-
Mark
The Karma case: Brand identity and business opportunities
2022) In LBMG Corporate Brand Management and Reputation - Masters Case Series BUSN35 20221(
Department of Business Administration- Master (One yr)
-
Mark
CSR communication within controversial businesses - a closer look at the fast fashion industry
(
- Bach. Degree
-
Mark
Increasing Brand Accessibility Without Compromising Brand Identity
2022) In Increasing Brand Accessibility Without Compromising Brand Identity BUSN21 20222(
Department of Business Administration- Master (One yr)
-
Mark
The challenges and opportunities of sustaining a brand through repositioning: The Jägermeister Case
2022) In Strategic Brand Management - Master Papers Series BUSN21 20222(
Department of Business Administration- Master (One yr)
- 2021
-
Mark
From Champagne showers to the back of the grid: A case study of Williams Racing
2021) In LBMG Corporate Brand Management and Reputation - Masters Case Series BUSN35 20211(
Department of Business Administration- Master (One yr)
-
Mark
The Contagious Taste of Corona Beer
2021) In LBMG Corporate Brand Management and Reputation - Master Case Series BUSN35 20211(
Department of Business Administration- Master (One yr)
-
Mark
When Big Fish Eats Small Fish: the acquisition of Ben & Jerry's by Unilever
2021) In LBMG Corporate Brand Management and Reputation - Masters Case Series BUSN35 20211(
Department of Business Administration- Misc.
-
Mark
Controversial Advertisement and New Investors: Is this a knock-OAT for the sustainable Company Oatly?
2021) In LBMG Corporate Brand Management and Reputation - Masters Case Series BUSN35 20211(
Department of Business Administration- Master (One yr)
-
Mark
How Do Heritage Brands Transfer Their Brand Identity While Transitioning From A Complex To A Simple Visual Identity?: A Burberry Case Study
(
- Master (Two yrs)
-
Mark
How Can Scents Influence the Way Customers Perceive Hotel Brands? Analysis on the Importance of Scents as part of Branding in the Hotel Industry
(
- Misc.
-
Mark
The greater good initiatives of country branding
2021) In The Strategic Brand Management: Master Papers series BUSN21 20212(
Department of Business Administration- Master (One yr)
-
Mark
How weird elements in brand communication can strengthen brand intimacy.
(
- Master (One yr)
-
Mark
Disruptive communication: How to overcome stigma - A case study of Kappahl, Tena, Estrid and Deodoc
2021) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20212(
Department of Business Administration- Misc.
-
Mark
WHAT ARE THE INTERNAL REASONS FOR BRAND IDENTITY EROSION?
(
- Master (One yr)
- 2020
-
Mark
Drinking from the Fountain of Youth? Brand rejuvenation in the case of heritage luxury fashion brands
(
- Master (One yr)
-
Mark
Positioning the French Goddess, The Citroën DS case
2020) In LBMG Corporate Brand Management and Reputation - Masters Case Series BUSN35 20201(
Department of Business Administration- Misc.
-
Mark
Let Us Tell You a Story: Signature Stories – Strategic Messaging in an Intriguing, Authentic & Involving Way
(
- Master (One yr)
-
Mark
Ambush Branding: A reconceptualization of ambush marketing from the ambusher’s perspective
(
- Master (One yr)
-
Mark
Syftesdriven kommunikation - ur ett feministiskt och intersektionellt perspektiv
(
- Bach. Degree
-
Mark
Ett besök i den digitala flaggskeppsbutiken. En kvalitativ studie av Totêmes digitala närvaro och kommunikation i deras förmedlande av varumärkesidentitet
(
- Bach. Degree
-
Mark
Brand Extensions of Authentic Brands - An explorative study of consumers’ perceptions
(
- Master (One yr)
-
Mark
Antagonistic Nation Branding Strategies: The Case of North Korea
2020) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20202(
Department of Business Administration- Master (One yr)
- 2019
-
Mark
Leadership and Brand Alignment
2019) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20192(
Department of Business Administration- Master (One yr)
-
Mark
The Threats of Brand Rejuvenation: The Land Rover Defender Case
2019) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20192(
Department of Business Administration- Misc.
-
Mark
Victoria’s Secret: Are Tables Turning in Heaven?
2019) In LBMG Corporate Brand Management and Reputation - Masters Case Series BUSN35 20191(
Department of Business Administration- Misc.
-
Mark
Varumärkesplattform - substans eller ytlig glans?
(
- Bach. Degree
-
Mark
There’s a Snake in My Boot!
2019) In LBMG Corporate Brand Management and Reputation - Masters Case Series BUSN35 20191(
Department of Business Administration- Misc.
-
Mark
A Research on Market Driving Strategies in the Context of SMEs
(
- Master (One yr)
- 2018
-
Mark
Undressing Sustainability Communication: An exploratory study of sustainable fashion brands’ online messages
(
- Master (One yr)
-
Mark
Managing the Semi-Fictive Brand Persona - In Theory and Practice
(
- Master (One yr)
-
Mark
Relationen till ett universitets varumärke
(
- Bach. Degree
-
Mark
Investigating brand identity transfer in brand experience through in-store and online channels
2018) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20182(
Department of Business Administration- Misc.
-
Mark
Brand Identity: What Went Wrong
2018) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20182(
Department of Business Administration- Misc.
-
Mark
Market Orientated Actions in Brand Oriented Organizations: Case studies from the Not-for-profit Sector
2018) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20182(
Department of Business Administration- Misc.
-
Mark
Brand Identity and Image Gaps
2018) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20182(
Department of Business Administration- Misc.
-
Mark
Artistic Brand or Brand with Art?
2018) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20182(
Department of Business Administration- Misc.
-
Mark
From a product-centric to a customer-centric brand identity through servitization: The case of FOSS, a Danish food safety, and quality solution provider
(
- Master (One yr)
- 2017
-
Mark
Statoil blir Circle K
(
- Bach. Degree
-
Mark
The Challenges in Entrepreneurial Brand Building
(
- Master (One yr)
-
Mark
När innehållet är Word-of-Mouth-smart: En innehållsanalys av svenska B2B-företags mest uppskattade Facebook-inlägg
(
- Bach. Degree
- 2016
-
Mark
The Startup of a Strong Brand - An investigation of brand identity evolution in early-stage startups operating in Sweden
(
- Master (One yr)
- 2015
-
Mark
Exploring Branding Practices of Swedish Start-ups
(
- Master (One yr)
-
Mark
Building Brand Reputation in the Digital Age: Identifying effective brand communication to win the moment of truth online
(
- Master (One yr)
- 2014
-
Mark
Genusidentitet och brand image - en studie av konsumenter och varumärken
(
- Master (One yr)
-
Mark
Message In A Bottle
(
- Master (One yr)
- 2013
-
Mark
The pirate and the navy: Challenger brands and their utilization of counter-hegemonic ideology in identity communication
(
- Master (One yr)
- 2010
-
Mark
"How to use country-of-origin as a potential success factor when strengthen a brand on a foreign market" -a case study of Swedish high-quality design brands
(
- Master (One yr)
-
Mark
Corporate branding used by managers for attracting--- A case study of Chinese company, New Oriental employees
(
- Master (One yr)
-
Mark
Alignment - Managing Brand Identity in Online Communities
(
- Master (One yr)
-
Mark
Brand Commitment Transfer during M&A in HE Field
(
- Master (One yr)
- 2009
-
Mark
Scoring Goals for Brand Identity
(
- Master (One yr)
-
Mark
The Relationship between Brand Identity and Customer Loyalty-A Case of Sony Ericsson
(
- Master (One yr)
- 2008
-
Mark
Rebranding in the service sector
(
- Master (One yr)
- 2004
-
Mark
Brand - how to reposition a brand
(
- Bach. Degree