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- 2023
-
Mark
E-handelsföretag och den fysiska butiken - ett smart varumärkesdrag eller fåfänga?
(
- Bach. Degree
-
Mark
Damned if you do, damned if you don't.
2023) In LBMG Corporate Brand Management and Reputation - Masters Case Series BUSN35 20231(
Department of Business Administration- Master (One yr)
-
Mark
The Underdog Brand Position
(
- Master (One yr)
-
Mark
Luxury textile brands and plant-based vegan leather: A qualitative study on Swedish millennials’ perceptions towards the image of luxury textile brands traditionally reliant on animal leather that are offering plant-based vegan leather textile items
(
- Master (One yr)
-
Mark
The Art of Shielding Luxury Brands: Defensive Strategies for Success
(
- Bach. Degree
-
Mark
The role of customer-based brand equity in the direct-to-consumer business model
(
- Master (One yr)
-
Mark
Multi-Level-Marketing shaping and supporting Brand Identity
(
- Misc.
-
Mark
Don't say the "S"word. The Impact of Buzzwords on Brand Trust.
(
- Misc.
- 2022
-
Mark
Brand meaning and brand relationship in the context of a contradictory brand extension - A consumer perspective on ORGANICS by Red Bull
(
- Master (One yr)
-
Mark
The (Mis)alignment between Offline and Online Brand Image
(
- Master (One yr)
-
Mark
Fostering The Customers’ Purchase Intentions Through Social Media Influencers: An Intervening and Interactional Analysis
(
- Master (One yr)
-
Mark
Sport event sponsorship: How to step up your game
(
- Master (One yr)
-
Mark
Overstretching the Corporate Brand: How to Guide the Brand Image When Extending the Brand?
(
- Master (One yr)
-
Mark
Is there a common theme?: A case study on the mediating influence of brand nostalgia between revitalization and brand image of theme parks
(
- Master (One yr)
-
Mark
From words to actions: the effects of the transformation of core values through the physical stores
(
- Misc.
-
Mark
The challenges and opportunities of sustaining a brand through repositioning: The Jägermeister Case
2022) In Strategic Brand Management - Master Papers Series BUSN21 20222(
Department of Business Administration- Master (One yr)
- 2021
-
Mark
How Can Scents Influence the Way Customers Perceive Hotel Brands? Analysis on the Importance of Scents as part of Branding in the Hotel Industry
(
- Misc.
-
Mark
The greater good initiatives of country branding
2021) In The Strategic Brand Management: Master Papers series BUSN21 20212(
Department of Business Administration- Master (One yr)
-
Mark
Closing the loop: A study of Brand Activism in the Fashion Industry
(
- Master (One yr)
- 2020
-
Mark
Changing brand perceptions: Nespresso’s efforts to be perceived as a sustainable coffee brand
(
- Master (One yr)
-
Mark
Incumbent Brand on Purchase Intention of Disruptive Innovations: A Study on the Effects of Brand Image and Sub-Brand Strategy for Electric Motorcycles
(
- Master (One yr)
-
Mark
Brand Extensions of Authentic Brands - An explorative study of consumers’ perceptions
(
- Master (One yr)
-
Mark
Financial brands taking a stand: Exploring the impact of advertised social activism on a brand's image in the financial services sector
2020) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20202(
Department of Business Administration- Master (One yr)
-
Mark
Developing a Brand Image on the B2B Market: An case study on the SaaS company PinMeTo
(
- Master (One yr)
- 2019
-
Mark
Gay-themed advertising in a cultural context
2019) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20192(
Department of Business Administration- Master (One yr)
-
Mark
Speak up or stay quiet
(
- Master (One yr)
-
Mark
Consumer Perception of Brand Image: Country of Origin and Country of Ownership in Electric Vehicle Brands
(
- Master (One yr)
-
Mark
Vad driver lojalitet i fotbollsklubbarna AIK, Djurgården & Hammarby?
(
- Bach. Degree
-
Mark
Branding social work in employee assistance
(
- Master (One yr)
- 2018
-
Mark
“I’m not greening it”: An explorative study of greening strategies affect on consumers’ brand image
2018) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20182(
Department of Business Administration- Misc.
-
Mark
No Brand No Party
2018) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20182(
Department of Business Administration- Misc.
-
Mark
Femvertising and its effects on brand image: A study of men’s attitude towards brands pursuing brand activism in their advertising
2018) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20182(
Department of Business Administration- Misc.
-
Mark
Brand Identity and Image Gaps
2018) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20182(
Department of Business Administration- Misc.
-
Mark
Corporate brand identity – brand image alignment
(
- Master (One yr)
-
Mark
Sexual Objectification of Women in Advertisements: The Influence of Consumer Attitudes on Brand Image
(
- Master (One yr)
- 2017
-
Mark
Statoil blir Circle K
(
- Bach. Degree
-
Mark
The Effects of Brand-Context Congruence
(
- Master (One yr)
-
Mark
Global brand image creation by Swedish born globals
(
- Master (One yr)
-
Mark
Understanding the Impact of Gender Neutral Communication on Brand Image
(
- Master (One yr)
-
Mark
The Challenges in Entrepreneurial Brand Building
(
- Master (One yr)
-
Mark
Employer Branding i offentlig sektor: Initial påverkan av imagearbete för rekrytering
(
- Bach. Degree
- 2016
-
Mark
The Country of Ownership Paradox
(
- Master (One yr)
-
Mark
Brands in the Consumers' Hands
(
- Master (One yr)
-
Mark
Kan en slogan få ett flygbolag att lyfta?
(
- Bach. Degree
- 2015
-
Mark
Open-source Branding: How consumers develop a Corporate Brand Image through Instagram- An Exploratory Single-Case Study
(
- Master (One yr)
- 2014
-
Mark
How does it make you feel?
(
- Master (Two yrs)
-
Mark
Genusidentitet och brand image - en studie av konsumenter och varumärken
(
- Master (One yr)
- 2011
-
Mark
Country Branding in a Chinese Context: Using a Swedish Example
(
- Univ. Diploma
- 2009
-
Mark
The Relationship between Brand Identity and Customer Loyalty-A Case of Sony Ericsson
(
- Master (One yr)
- 2004
-
Mark
Brand - how to reposition a brand
(
- Bach. Degree
- 2002
-
Mark
Consumers’ right for information on labour standards under which the clothes and sportswear sold in the European Internal Market are produced: Legal basis in the EC law and the rationale in buyer behaviour
(
- Master (One yr)