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- 2023
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Mark
More Than a Music Artist? A qualitative study on consumer archetypes through the dynamics of fan-artist parasocial relationships
(
- Master (One yr)
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Mark
The Influence of Perceived Corporate Social Responsibility on Green Purchase Intention: A Mediated and Moderated Analysis
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- Master (One yr)
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Mark
There is still a long way to go: An exploratory study on the factors contributing to the inclusion and exclusion of female character representation in video games
(
- Master (One yr)
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Mark
Exploring the Link Between Identity and Analogue Cameras
(
- Master (One yr)
-
Mark
Co-Creation: What Users Want - A Qualitative Study on how Social Media Users balance Motivators and Barriers to Co-Create within Marketing Activities on Social Media Platforms
(
- Master (One yr)
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Mark
The Effect of Stigma on Online Shopping - A quantitative study exploring the online purchase intention of stigmatized cosmetic products
(
- Master (One yr)
- 2022
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Mark
Environmental CSR impact on consumer purchase intention: A Cross-country Comparison
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- Master (One yr)
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Mark
Get broke or build hope - The implications of woke brand activism
(
- Master (One yr)
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Mark
Archetypes of Second-hand Luxury Fashion - A qualitative study of second-hand luxury fashion consumption
(
- Master (One yr)
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Mark
The influence of corporate brand reputation on the purchase intention of the post-postmodern consumer society
(
- Master (One yr)
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Mark
To Buy or Not to Buy: An Exploratory Study of Gen Z and their Consumption of Fast Fashion
(
- Master (One yr)
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Mark
Food for Thought: Investigating Brand Activism and the Positioning of FMCG Brands in the Plant-Based Space
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- Master (One yr)
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Mark
Fostering The Customers’ Purchase Intentions Through Social Media Influencers: An Intervening and Interactional Analysis
(
- Master (One yr)
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Mark
Digitalising a Second-Chance of Fashion: An Empirical Study on What Drives Consumers to Repurchase Second-Hand Fashion on Peer-to-Peer Platforms
(
- Master (One yr)
-
Mark
Small Purchases Make A Big Difference
(
- Master (One yr)
-
Mark
Virtual influencers come to the rescue? A quantitative study exploring consumer purchase intentions based on their perceived credibility of virtual influencers, with the mediating role of taste leadership
(
- Master (One yr)
- 2021
-
Mark
The Authentic Activist: Examining the antecedents of the perceived authenticity of brand activism
(
- Master (One yr)
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Mark
When you are kindly asked to stay at home
(
- Master (One yr)
-
Mark
Digital Influences and Acceptance of the Emerging Medium, Podcast
(
- Master (One yr)
-
Mark
Why Recommend Cashless - A Quant Study Exploring The Determinants of The Intention To Recommend Mobile Payment System
(
- Master (One yr)
-
Mark
Perceived Benefits and Risks in Adoption Intention of Fast Fashion Rental Services: An Empirical Study in the Context of Digital Peer-to-Peer Platforms
(
- Master (One yr)
-
Mark
Is Fashion for the People, loved by all the People?
(
- Master (One yr)
-
Mark
Bona Fide Indulgence
(
- Master (One yr)
-
Mark
The Role of Brand Experiences in Online Brand Communities: Examining the Effect of Brand Experience on Purchase Intention Through Brand Relationship
(
- Master (One yr)
- 2020
-
Mark
Incumbent Brand on Purchase Intention of Disruptive Innovations: A Study on the Effects of Brand Image and Sub-Brand Strategy for Electric Motorcycles
(
- Master (One yr)
-
Mark
The perceived innovativeness of the manufacturing process and perceived product quality. The case of creative and technology-intensive industries.
(
- Master (One yr)
-
Mark
The Influence of Social Media Content on Youth Tourism: Can Culture Play a Role?
(
- Master (One yr)
-
Mark
Buy Less and Wear More - How Brand Image Influences Fast Fashion Renting
(
- Master (One yr)
-
Mark
Impact of Gamification on Social Network Platforms
(
- Master (One yr)
-
Mark
Eco-labels: A Tool to Enhance Sustainable Consumption - A quantitative study about how consumers knowledge and trust in eco-labels can affect purchase intention
(
- Master (One yr)
-
Mark
When Brands Break Consumers’ Hearts: How to Earn Consumers’ Forgiveness after a Brand Betrayal
(
- Master (One yr)
-
Mark
Ethical vs unethical minded consumer groups: Effects through the mediation of the Theory of Planned Behaviour on the Intention to Purchase during price promotion periods in the United Kingdom
(
- Master (One yr)
-
Mark
Doing Good when Buying Food
(
- Master (One yr)
-
Mark
Congruity in gender-neutral advertisement: A comparative cross-sectional study
(
- Master (One yr)
- 2019
-
Mark
It’s Time To Become Brave - The Phenomenon of Social Brand Activism
(
- Master (One yr)
-
Mark
Empowered Women - Empowered Sales? The Effect of Femvertising on Consumers’ Attitudes towards the Ad, Brand Gender Perception, and Purchase Intention
(
- Master (One yr)
-
Mark
Social Media Influencers as Human Brands
(
- Master (One yr)
-
Mark
The effect of Brand Heritage on Luxury Value Perception “European vs. American Approach to Luxury”
(
- Master (One yr)
-
Mark
Hedonic Motives: Influencing players’ impulse buying purchases of virtual goods
(
- Master (One yr)
-
Mark
Trendy or Sustainable? Communication Strategies for Collaborative Consumption in the German Fashion Industry
(
- Master (One yr)
-
Mark
Product attributes that facilitate disruption survival in declining markets: What we can learn from the disruption veteran vinyl
(
- Master (One yr)
-
Mark
HELLO FROM THE OTHER SIDE!
(
- Master (One yr)
-
Mark
The importance of creating a credible brand in the new digital world of social media influencer marketing
(
- Master (One yr)
-
Mark
Speak up or stay quiet
(
- Master (One yr)
- 2018
-
Mark
Disconnect to Reconnect: The Phenomenon of Digital Detox as a Reaction to Technology Overload
(
- Master (One yr)
-
Mark
The real [estate] customer experience journey
(
- Master (One yr)
-
Mark
All by myself? - Reluctance towards Digital Devices in Retailing.
(
- Master (One yr)
-
Mark
Social Media Influencers Driving the Pre- Purchase Phase of the Consumer’s Decision-Making Process. A Comparison Between Hedonic and Utilitarian Products
(
- Master (One yr)
-
Mark
"Here Today, Gone Tomorrow"
(
- Master (One yr)