1 – 72 of 72
- show: 250
- |
- sort: year (new to old)
Close
Embed this list
<iframe src=" "
width=" "
height=" "
allowtransparency="true"
frameborder="0">
</iframe>
- 2023
-
Mark
Sharing is Caring: A qualitative study on the impact of Netflix’s latest policy change on brand promise, brand loyalty, and consumer-brand relationships
(
- Master (One yr)
-
Mark
Closing the GAPS
2023) In BUSN39 Business Administration: Degree Project in Global Marketing BUSN39 20231(
Department of Business Administration- Master (One yr)
-
Mark
Exploring Corporate Brand Orientation in a Retail Setting – A Qualitative Case Study in the Swedish Grocery Retail Industry
(
- Master (One yr)
- 2022
-
Mark
How blockchain technology can be used to establish transparent supply chains and help sharing information with stakeholders: a study within the fashion industry
(
- Master (One yr)
-
Mark
What is specific about e-tailers’ internationalisation?
(
- Master (One yr)
-
Mark
Brand Activism Scepticism
(
- Master (One yr)
-
Mark
Are you as green as the Grinch - or is it just an illusion?
(
- Master (One yr)
- 2021
-
Mark
How to become one in reality – A qualitative study about how different factors can influence knowledge sharing within cross-cultural virtual teams and how they can be facilitated
(
- Master (One yr)
-
Mark
What is the role of pop-up stores in a multichannel environment?
(
- Master (One yr)
-
Mark
Building customer loyalty in Swedish pharmacy retail
(
- Master (One yr)
-
Mark
Exploring Fast Fashion renting and its influence on Brand Equity - A comparative study between Sweden and Russia
(
- Master (One yr)
- 2020
-
Mark
Understanding Generation Z Consumers Expectations of In-Store Digital Devices in Retailing: A Segmentation Framework
(
- Master (One yr)
-
Mark
The Role of Consumer’s Self-Identity on Pro-Environmental Behavioral- and Loyalty Intentions
(
- Master (One yr)
-
Mark
Country-of-origin effect: Expanding brands from Taiwan to Lithuania
(
- Master (One yr)
-
Mark
The Influence of Trust on Customer Perception in the Sharing Economy
(
- Master (One yr)
- 2019
-
Mark
How do Millennial Consumers Relate to Meanings of Sustainability in the Consumption Practice of High Involvement Products?
(
- Master (One yr)
-
Mark
A Research on Market Driving Strategies in the Context of SMEs
(
- Master (One yr)
-
Mark
DOES ENVIRONMENTAL SUSTAINABILITY SELL? INVESTIGATING FACTORS FOR THE PURCHASE DECISION OF CRAFT BEER
(
- Master (One yr)
- 2018
-
Mark
Explorative study on how retailers use store environment to communicate CSR from corporate level to store level
(
- Master (One yr)
-
Mark
Understanding the Showroom - An Exploratory Study of Consumer Value from In-Store Technology
(
- Master (One yr)
-
Mark
Understanding Value-based Pricing: Conceptualising Customer Value in a B2B Industrial Context
(
- Master (One yr)
- 2017
-
Mark
To rent, or not to rent?
(
- Master (One yr)
-
Mark
To commit or not commit
(
- Master (One yr)
- 2016
-
Mark
The Impact of Multiscreening on the Consumer Information Processing within the Contemporary Media Landscape
(
- Master (One yr)
-
Mark
The problem for business is business
(
- Master (One yr)
- 2015
-
Mark
Standardization vs. Adaption within Advertising
(
- Master (One yr)
-
Mark
The CSR Communication Paradox from a Consumer Perspective - How are a Corporation's CSR Engagement and Communication Efforts Understood and Perceived by Consumers?
(
- Master (One yr)
- 2014
-
Mark
Matching Companies' CSR Efforts with Consumers' Perceptions
2014) FEKP02 20141(
Department of Business Administration
Lund University School of Economics and Management, LUSEM- Master (Two yrs)
- 2013
-
Mark
Branded applications - Function triumphs Brand? -An exploratory study of branded applications’ role in the brand building process
(
- Master (One yr)
-
Mark
‘The case Allsvenskan’ - Brand building within smaller teams (Malmö FF, Helsingborgs IF, AIK & Kalmar FF)
(
- Master (One yr)
- 2012
-
Mark
THERE ARE TWO SIDES TO EVERY BRAND
(
- Master (One yr)
-
Mark
'The Passion of the Consumer'
(
- Master (One yr)
- 2011
-
Mark
Code of Conducts hos B2B och B2C - Skillnader eller likheter?
(
- Master (One yr)
- 2010
-
Mark
Branding Business Schools: Introducing "Students Decision Journey" as a Guidance Model
(
- Master (One yr)
-
Mark
Brand Commitment Transfer during M&A in HE Field
(
- Master (One yr)
-
Mark
"How to use country-of-origin as a potential success factor when strengthen a brand on a foreign market" -a case study of Swedish high-quality design brands
(
- Master (One yr)
-
Mark
Prescription for a brand in change
(
- Master (One yr)
- 2009
-
Mark
“Fashion SMEs taking over the world” – a case study of Alice & Sens, Boomerang and Odd Molly
(
- Master (One yr)
-
Mark
Consumer’s Sense-Making in the Current Economic Crisis The exploration of the dialectical relationship between the consumer and marketer
(
- Master (One yr)
-
Mark
Scoring Goals for Brand Identity
(
- Master (One yr)
-
Mark
Lyx i recession – En studie i prestigeföretags marknadskommunikation under en lågkonjunktur
(
- Master (One yr)
-
Mark
Building Customer-Based Brand Equity in Higher Education: Applying Brand Equity Theory to an International Higher Education Marketing Context
(
- Master (One yr)
- 2008
-
Mark
Kulturella skillnader mellan svensk och dansk förhandlingsstil ur ett danskt perspektiv - En kvantitativ studie bland chefer för svenska dotterbolag i Danmark
(
- Master (One yr)
-
Mark
Name your price - a study of a pricing strategy
(
- Master (One yr)
-
Mark
The Sad Story of Regulated Markets: A study of relationships and networks on the Swedish market of alcoholic beverages
(
- Master (One yr)
-
Mark
A study of in-store atmospherics impact on young consumers in fashion houses
(
- Master (One yr)
-
Mark
CSR and core values viewed from
(
- Master (One yr)
-
Mark
BUY NOW, THINK LATER: An insight on impulse buying behaviour on the Internet
(
- Master (One yr)
- 2007
-
Mark
Cross-Cultural Issues of Online Communication: A Comparison Between Swedish and Chinese Websites
(
- Master (One yr)
-
Mark
Brand extensions – the influence of the parent brand
(
- Master (One yr)
- 2006
-
Mark
Effectiveness of education program conducted by Novo Nordisk: A study on the prescription behaviour of the doctors’ in the treatment of diabetes disease
(
- Master (One yr)
-
Mark
Customer Perceived Service Quality
(
- Master (One yr)
-
Mark
Consumers' behaviour in the use of online services and the cultures effect on it-a study of Swedes and Danes use of online job databases
(
- Master (One yr)
-
Mark
Internets påverkan på värdekedjorna inom musikindustrin
(
- Master (One yr)
-
Mark
The Consumer as Barrier vs. The Consumer as Partner
(
- Master (One yr)
-
Mark
Segmentering - en kritisk granskning
(
- Master (One yr)
-
Mark
The SMEs’ Internationalization Strategy --Foreign Market Entry Modes Selection
(
- Master (One yr)
- 2005
-
Mark
Svensk design and the American Style- en studie av hur country of origin kan förstärka företagets varumärke.
(
- Master (One yr)
-
Mark
Co-branding, motiv, framgång och verkan- en studie av fem varumärkesallianser.
(
- Master (One yr)
-
Mark
Levande varumärkestillgångar - en studie av internt varumärkesbyggande i en teknikintensiv bransch
(
- Master (One yr)
-
Mark
Ledare och Korporativt Varumärke - Konsten att skapa en enad identitet
(
- Master (One yr)
-
Mark
Ompositionering - en studie av konsumenters uppfattningar
(
- Master (One yr)
-
Mark
Hur ett formaliserat regelverk påverkar en relation - En fallstudie av relationen mellan läkemedelsindustrin och läkare
(
- Master (One yr)
- 2004
-
Mark
Det korporativa varumärkets utveckling -en studie av de anställda som organisationens främsta resurs
(
- Master (One yr)
-
Mark
Hur subkulturer konstruerar mening med hjälp av varumärken, en studie av en fitnesskultur
(
- Master (One yr)
-
Mark
” Butiksmärken känns lite mera ’B’ ”- En studie om konsumenters attityder till och medvetande om egna varumärken
(
- Master (One yr)
-
Mark
Corporate Branding vid förvärv - en fallstudie av Matex/Willys i Lund
(
- Master (One yr)
- 2003
-
Mark
Segmenteringsprocessen på industriella marknader
(
- Master (One yr)
-
Mark
Svensk design and the american style
(
- Master (One yr)
- 2002
-
Mark
Varumärken i Ryssland
(
- Master (One yr)
-
Mark
IKEAs etablering i Ryssland ur ett nätverksperspektiv
(
- Master (One yr)
-
Mark
Mindre leverantörers konkurrenssituation inom dagligvarubranschen
(
- Master (One yr)