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- 2023
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Mark
Pepsi’s Number Fever – bottlecaps, mayhem and death
2023) In LBMG Corporate Brand Management and Reputation - Masters Case Series BUSN35 20231(
Department of Business Administration- Master (One yr)
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Mark
Damned if you do, damned if you don't.
2023) In LBMG Corporate Brand Management and Reputation - Masters Case Series BUSN35 20231(
Department of Business Administration- Master (One yr)
-
Mark
Sky is The Limit...or is it?: American Airlines AAirpass Case
2023) In LBMG Corporate Brand Management and Reputation - Masters Case BUSN35 20231(
Department of Business Administration- Master (One yr)
-
Mark
"Take a stand or stay seated": A framework of essential prerequisites for companies considering whether or not to implement a Brand Activism strategy
2023) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20232(
Department of Business Administration- Misc.
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Mark
From Cost Spender to Value Provider - Using Data to Build and Sustain Brands
(
- Master (One yr)