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- 2024
-
Mark
Är betald UGC det nya sättet att göra reklam på?
(
- Bach. Degree
- 2023
-
Mark
Collaborative Couture: Decoding Relative Pricing Strategies and its Impact on Brand Equity
(
- Misc.
-
Mark
Unleashing the Power of Thought Leadership in B2B Brand Building in Professional Services
(
- Misc.
-
Mark
All publicitet är bra publicitet, eller?
(
- Bach. Degree
- 2022
-
Mark
Brand Equity | När varumärken brinner
(
- Bach. Degree
-
Mark
”Catch flights, not feelings”: A Qualitative Content Analysis of the Marketing Communication and Brand Management of Ryanair on TikTok and Facebook
(
- Bach. Degree
-
Mark
Extending the Rise of Collaborative Working Space: A qualitative study of brand equity creation in the B2B sharing economy
(
- Master (One yr)
-
Mark
Counterfeit products affect on brand equity: A case study on how counterfeit products affect a luxury brand’s brand equity
(
- Master (One yr)
- 2021
-
Mark
Exploring Fast Fashion renting and its influence on Brand Equity - A comparative study between Sweden and Russia
(
- Master (One yr)
-
Mark
Fill up the bottle with iconic liquid: a qualitative research conceptualising iconic packaging
2021) In LBMG The Strategic Brand Management Master Paper BUSN21 20212(
Department of Business Administration- Misc.
-
Mark
#BetaltSamarbete
(
- Bach. Degree
-
Mark
The Contagious Taste of Corona Beer
2021) In LBMG Corporate Brand Management and Reputation - Master Case Series BUSN35 20211(
Department of Business Administration- Master (One yr)
- 2020
-
Mark
Country-of-origin effect: Expanding brands from Taiwan to Lithuania
(
- Master (One yr)
-
Mark
Brand Extensions of Authentic Brands - An explorative study of consumers’ perceptions
(
- Master (One yr)
-
Mark
Do flagship stores affect your habits and daily routines? A case study on Swedish Match and Löfbergs about brand equity in the FMCG industry
2020) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20202(
Department of Business Administration- Master (One yr)
- 2019
-
Mark
Speak up or stay quiet
(
- Master (One yr)
-
Mark
Att vara eller inte vara ett trädkramarvarumärke, det är frågan
(
- Bach. Degree
- 2018
-
Mark
Radio vs Spotify
(
- Bach. Degree
-
Mark
Relationen till ett universitets varumärke
(
- Bach. Degree
-
Mark
Låt landet lyfta loggan - En kvantitativ studie om country-of-origin-effekters påverkan på företags varumärkeskapital
(
- Bach. Degree
-
Mark
Does Communicating Sustainability Raise Luxury Brand Equity? An Experimental Study
(
- Master (One yr)
-
Mark
Hållbarhetsmärkningar i klädbranschen - ett sätt att bygga varumärkeskapital?
(
- Bach. Degree
-
Mark
No Brand No Party
2018) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20182(
Department of Business Administration- Misc.
-
Mark
The Influence of Pop-up Stores on the Brand Equity of Online Retailers
2018) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20182(
Department of Business Administration- Misc.
-
Mark
Hur många gånger tänker du bita i det sura äpplet? En kvalitativ fallstudie om varför kunder behåller sin varumärkeslojalitet efter en kris
(
- Bach. Degree
-
Mark
Anti-Consumerism in the Fashion Industry and its Influence on Brand Resonance
2018) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20182(
Department of Business Administration- Misc.
- 2017
-
Mark
Hur varumärket påverkar ansvar vid en produktåterkallning - en kvalitativ studie
(
- Bach. Degree
-
Mark
The Effects of Brand-Context Congruence
(
- Master (One yr)
-
Mark
The Role of Influencers in Generating Customer-Based Brand Equity & Brand-Promoting User-Generated Content
(
- Master (One yr)
- 2016
-
Mark
From Print to Social: Does the Choice of Media have an Impact on the Brand Building Process?
(
- Master (One yr)
-
Mark
Kan en slogan få ett flygbolag att lyfta?
(
- Bach. Degree
- 2015
-
Mark
Social Relationship Management - A case study of customer relationships in a social media context
(
- Master (One yr)
-
Mark
The Reasoning on Brand Equity Dimensions: Why or Why Not Young Adults Change Their Company Evaluation After CSR and Irresponsible Business Practice Information Input.
(
- Master (One yr)
-
Mark
Den provokativa marknadsföringens påverkan på varumärket.
(
- Bach. Degree
-
Mark
The Use of Crowdsourcing as a Strategic Marketing Tool - An Examination of Brand Perceptions and Behavioral Intentions
(
- Master (One yr)
-
Mark
The Role of New Energy Vehicles as Brand Shapers
(
- Master (One yr)
-
Mark
Leverans till din dörr - en matupplevelse som aldrig förr. En kvalitativ studie av hur svenska livsmedelsföretag på nätet skapar varumärkeskapital
(
- Bach. Degree
- 2014
-
Mark
Co-Branding inom Modebranschen
(
- Bach. Degree
-
Mark
'Brand Availability': Enhancing a Brand's Competitive Advantage
(
- Master (One yr)
-
Mark
The Best or Nothing
(
- Bach. Degree
- 2013
-
Mark
En hållbar balans - En studie kring hållbarhetskommunikation på det sociala nätverket Facebook
(
- Bach. Degree
-
Mark
CSR - Flygbranschens bästa fiende
(
- Bach. Degree
-
Mark
‘The case Allsvenskan’ - Brand building within smaller teams (Malmö FF, Helsingborgs IF, AIK & Kalmar FF)
(
- Master (One yr)
-
Mark
Brands of athletes- The effect of brand personality of athletes on consumers
(
- Master (One yr)
-
Mark
Brand Personality och Brand Equity i modebranschen - en jämförelse mellan svenska och utländska modevarumärken
(
- Bach. Degree
-
Mark
Tillitsaspektens roll vid skapandet av varumärkeskapital - En kvantitativ studie om modevarumärken online
(
- Bach. Degree
-
Mark
Enhancing Brand Equity – Increasing the Brand Awareness and Strengthening the Brand Image at a Private Equity Firm
(
- Univ. Diploma
- 2012
-
Mark
Which Brand Personality Traits Make Consumers Pay a Price Premium?
(
- Master (One yr)
-
Mark
Country-of-origin image’s effect on brand equity in the chocolate market within Sweden and Norway
(
- Master (One yr)
-
Mark
Succeeding on the Market: Building B2B Brand Image and Brand Strength to establish a valuable brand
(
- Prof. qual. >4 yrs