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- 2023
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Mark
Sharing is Caring: A qualitative study on the impact of Netflix’s latest policy change on brand promise, brand loyalty, and consumer-brand relationships
(
- Master (One yr)
-
Mark
Collaborative Couture: Decoding Relative Pricing Strategies and its Impact on Brand Equity
(
- Misc.
-
Mark
Building Personal Brand Heritage
(
- Master (One yr)
-
Mark
Turning Consumers into Supporters: Understanding Loyalty Through Football Teams
2023) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20232(
Department of Business Administration- Master (One yr)
-
Mark
Love is all you need - Defining the concept of love brands
(
- Master (One yr)
- 2022
-
Mark
An exploratory study on how Gen Z consumers perceive fashion brand involvement in activism and how their perceptions influence purchase decision and brand loyalty.
(
- Master (One yr)
-
Mark
“Are you Danish enough to be in a beer commercial?” : a selective analysis of representation and national branding in Danish beer advertising, 1980-2020
(
- Master (Two yrs)
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Mark
AI marketing & brand relationships: A qualitative study about consumer-brand relationships, personalized marketing and the personalization-privacy paradox
(
- Master (One yr)
-
Mark
Bridging the gap: An exploration into how NFTs can be used as a tool for brand management
(
- Master (One yr)
-
Mark
Small Purchases Make A Big Difference
(
- Master (One yr)
- 2021
-
Mark
How to use brand experience to generate brand loyalty - A case study of theme parks
(
- Misc.
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Mark
How Can Scents Influence the Way Customers Perceive Hotel Brands? Analysis on the Importance of Scents as part of Branding in the Hotel Industry
(
- Misc.
-
Mark
A Qualitative Study on Online Music Consumption: How do Online Music Consumers Develop Loyalty Towards Musicians as Brands in the Digital Era?
(
- Master (One yr)
-
Mark
Beauty and the Brand: A Study About Relationships Between Consumers and Cosmetic Brands
(
- Master (One yr)
- 2020
-
Mark
How brands can build religious loyalty
2020) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20202(
Department of Business Administration- Master (One yr)
-
Mark
A framework for generating loyalty in the alcohol industry: a case study of Heineken and Budweiser
2020) In LBMG Strategic Brand Management - Paper Series BUSN21 20202(
Department of Business Administration- Misc.
-
Mark
Do flagship stores affect your habits and daily routines? A case study on Swedish Match and Löfbergs about brand equity in the FMCG industry
2020) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20202(
Department of Business Administration- Master (One yr)
- 2019
-
Mark
Vad driver lojalitet i fotbollsklubbarna AIK, Djurgården & Hammarby?
(
- Bach. Degree
-
Mark
Remembering the Forgotten - Conceptualising brand loyalty among consumers of Generation X
(
- Master (One yr)
- 2018
-
Mark
"Here Today, Gone Tomorrow"
(
- Master (One yr)
-
Mark
Vem är vi lojala till? Influencers eller varumärken? - En kvantitativ studie om generation X och generation Ys förhållande till lojalitet.
(
- Bach. Degree
-
Mark
Hur många gånger tänker du bita i det sura äpplet? En kvalitativ fallstudie om varför kunder behåller sin varumärkeslojalitet efter en kris
(
- Bach. Degree
- 2016
-
Mark
Innovating for Loyalty - Examining service innovations and brand loyalty through the theory of ambidextrous organisations
(
- Master (One yr)
-
Mark
Lojalitet inom studentnationer - En undersökning om hur Relationship marketing kan skapa långvarigt volontärarbete
(
- Bach. Degree
- 2015
-
Mark
Den moderna medlemmen: En studie om konsumentens roll i ett lojalitetsprogram
(
- Bach. Degree
- 2014
-
Mark
The Best or Nothing
(
- Bach. Degree
- 2011
-
Mark
Leveraging Brand Equity through Sponsorships - An explanatory study of brand loyalty in consistent and conflicting club and player sponsorship scenarios in European football
(
- Master (One yr)
- 2010
-
Mark
Alignment - Managing Brand Identity in Online Communities
(
- Master (One yr)