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- 2023
-
Mark
The Versatile Touchpoint: User-generated content as a new touchpoint in the customer journey
(
- Master (One yr)
-
Mark
One-stop-shop: Will super-apps disrupt multi-touchpoint consumer journeys?
(
- Master (One yr)
- 2022
-
Mark
Touch or Talk: What Motivates Consumers to Choose Self-Service Kiosks or Interpersonal Services when Ordering Fast-Food? A Customer and Manager Perspective
(
- Master (One yr)
-
Mark
Self-checkouts in fashion stores - Is it good or bad? An exploratory study on customer attitudes and customer loyalty within a fashion retail context
(
- Master (One yr)
-
Mark
Branding in the Metaverse: Exploring established brand management perspectives and the advent of decentralized branding on Web 3.0
(
- Master (One yr)
- 2021
-
Mark
The Path of Least Resistance - How established fashion and furniture retailers can implement renting into their business model and overcome consumer resistance
(
- Master (One yr)
-
Mark
Walk a mile in my shoes: An empirical research into segment-specific customer journeys
(
- Master (One yr)
-
Mark
Showrooms: the future of online and offline retailers? - An explorative comparison of showrooms’ value contribution to the customer experience
(
- Master (One yr)
- 2020
-
Mark
Seek and You Shall Find: A Case Study at IKEA About Self-Service Technologies for In-Store Navigation
(
- Master (One yr)
-
Mark
Snakes & Ladders: S-T-O-R-I-E-S of The Physical Store. A qualitative study referred to the role of the physical store in the high involvement products industry.
(
- Master (One yr)
-
Mark
What is in a physical store?
(
- Master (One yr)
-
Mark
In-store applications - expectations, experiences and resulting gaps
(
- Master (One yr)
- 2019
-
Mark
Designing the Future Shopping Centre: How a Consumer-Driven Approach to Business Model Innovation Can Increase Visitation
(
- Master (One yr)
-
Mark
Attitudes, preferences, and expectations - A study investigating middle-aged consumers in the pre-purchase stage of the customer experience journey
(
- Master (One yr)
-
Mark
Creative Concept or Watered-down Version?
(
- Master (One yr)
-
Mark
Remembering the Forgotten - Conceptualising brand loyalty among consumers of Generation X
(
- Master (One yr)
- 2018
-
Mark
Calibration and Implementation of Robot for Detection of X-rays
(
- Prof. qual. >4 yrs
- 2017
-
Mark
Investigating the Pre-Purchase Phase of the Customer Journey – An Exploratory Study in the Home Furnishing Retail Industry
(
- Master (One yr)
-
Mark
Multichannel Segmentation vs. Demographic Segmentation
(
- Master (One yr)
-
Mark
One Physical Step for Online Retailers, One Giant Leap for the Customer Experience
(
- Master (One yr)
-
Mark
Conceptualizations and perceptions of value through in-store self-service technology usage
(
- Master (One yr)
- 2016
-
Mark
Development of measurement system for nanoscale imaging using hard X-rays
2016) PHYM01 20152(
Synchrotron Radiation Research
Department of Physics
MAX IV Laboratory
Solid State Physics- Master (Two yrs)
-
Mark
Consumer Decision-Making of Slow Moving Consumer Goods in the Age of Multi-channels
(
- Master (One yr)
-
Mark
Effect on retail store image of a new format development: An explorative study of store image customers' associations in a pick-up point format setting.
(
- Master (One yr)
-
Mark
The Online Consumer Decision Journey in the Cosmetic Industry
(
- Master (One yr)
-
Mark
Barriers of organic food purchase : Segmentation of young consumers
(
- Master (One yr)
-
Mark
Personal service request categories and their facilitation with self-service technologies
(
- Master (One yr)
-
Mark
In-store driving forces behind the purchase decision-making process for high-end designed tableware products
(
- Master (One yr)
-
Mark
Possibilities and critical aspects of customer value creation through technological innovation in the checkout area of physical retail stores
(
- Master (One yr)
- 2015
-
Mark
Format Development and its Effects on Store Image – A Case Study on the inner-city IKEA Hamburg-Altona
(
- Master (One yr)
- 2013
-
Mark
The Power of Sharing - An explorative study of the potential power of influencing through Facebook sharing
(
- Master (One yr)
-
Mark
Using Social CRM to influence Customer Service and Loyalty: A Perspective in the Airline Industry
(
- Master (One yr)
-
Mark
The Roles of Bloggers in Web 2.0
(
- Master (One yr)
-
Mark
Impulse buying online: a visual, comparative enquiry into two mediums of grocery retailing
(
- Master (One yr)
- 2012
-
Mark
Social Media and Relationship Management - a Study in the Business-to-Business Perspective
(
- Master (One yr)
-
Mark
Reading Fashion Blogs: An interpretative study about young women engaged in blog reading consumption activity
(
- Master (One yr)
-
Mark
TRADITIONAL VERSUS ELECTRONIC WORD-OF-MOUTH A STUDY OF WOM COMMUNICATION AND ITS INFLUENCE ON YOUNG CONSUMERS WITHIN THE AUTOMOBILE INDUSTRY
(
- Master (One yr)
-
Mark
Insights on Future Consumer Behavior- A study of what influences the Danish consumers when choosing food distribution channels in 2020
(
- Master (One yr)
- 2011
-
Mark
Framtidens Affärsmodeller inom Retail - helt oförutsägbara eller bara lite annourlunda?
(
- Master (One yr)
-
Mark
Konsumenternas upplevda bilder av dagligvaruhandelns varumärken i sociala medier
(
- Master (One yr)
-
Mark
Företagskommunikation i sociala medier– En studie av hur börsnoterade företag kommunicerar i de sociala medierna
(
- Master (One yr)
- 2010
-
Mark
‘By Invitation Only’ In Contemporary Consumer Society - Distinctions Never Go Out Of Style
(
- Master (One yr)
-
Mark
Effects of In-store Promotions on Brand Awareness
(
- Master (One yr)
- 2009
-
Mark
Att uppnå kundfokus i bankverksamhet
(
- Master (Two yrs)
-
Mark
The Effect of In-Store TV on Customer-Based Brand Equity
(
- Master (One yr)
-
Mark
Consuming the way into working life - Analyzing the changing consumption behaviors and corresponding identity movements of young people during their transition from student to work life
(
- Master (One yr)
-
Mark
Analysis of Self Service Technology and Retail Brand Equity
(
- Master (One yr)
-
Mark
AN EMPIRICAL STUDY ON CONSUMERS’ CHOICE OF E-COMMERCE TYPE – B2C AND/OR C2C
(
- Master (One yr)
-
Mark
Marketing the Beatiful Black Sheep: Studying the Image Creation Process of Destinations with Social Problems through a Dialectical Approach of Myth Makers using Photo Elicitation and Story Telling
(
- Master (One yr)
-
Mark
Excuse me - did you say eco-centric or ego-centric? An exploratory of the relationship between green consumption and status games
(
- Master (One yr)