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- 2023
-
Mark
The role of customer-based brand equity in the direct-to-consumer business model
(
- Master (One yr)
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Mark
The impact of Colour Psychology on Packaging in the Food Industry: The Case of Chocolate and Yogurt
(
- Master (One yr)
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Mark
Collaborative Couture: Decoding Relative Pricing Strategies and its Impact on Brand Equity
(
- Misc.
-
Mark
Multi-Level-Marketing shaping and supporting Brand Identity
(
- Misc.
-
Mark
Turning Consumers into Supporters: Understanding Loyalty Through Football Teams
2023) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20232(
Department of Business Administration- Master (One yr)
-
Mark
Love is all you need - Defining the concept of love brands
(
- Master (One yr)
-
Mark
Nostalgia as a Tool to Revitalize brands: a case study of the Barbie and Super Mario Bros films
(
- Misc.
-
Mark
How Body Positivity affects Brand Image in the fashion industry
(
- Master (One yr)
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Mark
The amaz(e)ing brand experience: Exploring the impact of a maze-like store layout on brand experience
(
- Misc.
- 2022
-
Mark
Is female empowerment always good?
(
- Misc.
-
Mark
To be or not to be…green, that is the question
(
- 1st term paper
-
Mark
Heritage luxury brands in millennial times
(
- 1st term paper
-
Mark
Is there a common theme?: A case study on the mediating influence of brand nostalgia between revitalization and brand image of theme parks
(
- Master (One yr)
-
Mark
How fragrance brands can create a memorable and positive brand experience online
(
- Misc.
-
Mark
Healthwashing: How Food Companies Can Influence Consumers’ Purchase Behaviors
(
- Misc.
-
Mark
Political Leaders As Archetypal Brands
2022) In Strategic Brand Management - Masters Paper Series 8 BUSN21 20222(
Department of Business Administration- Master (One yr)
-
Mark
From words to actions: the effects of the transformation of core values through the physical stores
(
- Misc.
-
Mark
The challenges and opportunities of sustaining a brand through repositioning: The Jägermeister Case
2022) In Strategic Brand Management - Master Papers Series BUSN21 20222(
Department of Business Administration- Master (One yr)
-
Mark
How does body image relate to brand image? An analysis of brands incorporating the body positivity movement
2022) In The Strategic Brand Management: Master Papers BUSN21 20222(
Department of Business Administration- Master (One yr)
- 2021
-
Mark
How to use brand experience to generate brand loyalty - A case study of theme parks
(
- Misc.
-
Mark
Good Guy versus Bad Guy: How are Patagonia´s and H&M´s Green(wash)ing Strategies Perceived among Consumers?
2021) In Strategic Brand Management - Masters Paper Series BUSN21 20212(
Department of Business Administration- Misc.
-
Mark
Brands relationships: Exploring the Secret Brand Relationship
2021) In The Strategic Brand Management: Master Papers BUSN21 20212(
Department of Business Administration- Misc.
-
Mark
Managing brand crisis caused by unfounded rumors on social media: effective corporate communication strategies and time frame applications
(
- Misc.
-
Mark
Esports brand shortcomings and opportunities
(
- Misc.
-
Mark
Closing the loop: A study of Brand Activism in the Fashion Industry
(
- Master (One yr)
-
Mark
Blands – A not so bland new trend in branding? An exploratory study of the phenomenon blands
2021) In Strategic Brand Management - Masters Paper Series BUSN21 20212(
Department of Business Administration- Misc.
- 2020
-
Mark
Changing brand perceptions: Nespresso’s efforts to be perceived as a sustainable coffee brand
(
- Master (One yr)
-
Mark
How brands can build religious loyalty
2020) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20202(
Department of Business Administration- Master (One yr)
-
Mark
A framework for generating loyalty in the alcohol industry: a case study of Heineken and Budweiser
2020) In LBMG Strategic Brand Management - Paper Series BUSN21 20202(
Department of Business Administration- Misc.
-
Mark
Activating Brand Nostalgia: A case study of Cuba Cola and Igloo
2020) In : LBMG Strategic Brand Management - Masters Paper Series BUSN21 20202(
Department of Business Administration- Master (One yr)
-
Mark
A framework for external crisis communication due to wolrd instability: A qualitive study on the travel industry
(
- 1st term paper
-
Mark
Frankful, the game changer in the taco shelf
2020) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20202(
Department of Business Administration- Master (One yr)
-
Mark
Once upon a time there was a signature story
2020) In LBMG Strategic Brand Management - Master Paper Series BUSN21 20202(
Department of Business Administration- Master (One yr)
-
Mark
Financial brands taking a stand: Exploring the impact of advertised social activism on a brand's image in the financial services sector
2020) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20202(
Department of Business Administration- Master (One yr)
- 2019
-
Mark
Gay-themed advertising in a cultural context
2019) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20192(
Department of Business Administration- Master (One yr)
-
Mark
Got no milk? Exploring consumer involvement and brand identity of the non-dairy brands Oatly and Alpro
2019) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20192(
Department of Business Administration- Misc.
-
Mark
The Role of Online Brand Community and Social Networks in Corporate Brand Development: A focus on the machinery equipment industry
2019) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20192(
Department of Business Administration- 1st term paper
-
Mark
The Threats of Brand Rejuvenation: The Land Rover Defender Case
2019) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20192(
Department of Business Administration- Misc.
-
Mark
How Artificial Intelligence is changing The Relationship Between The Consumer and Brand in The Music Industry
2019) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20192(
Department of Business Administration- Master (One yr)
- 2018
-
Mark
“I’m not greening it”: An explorative study of greening strategies affect on consumers’ brand image
2018) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20182(
Department of Business Administration- Misc.
-
Mark
No Brand No Party
2018) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20182(
Department of Business Administration- Misc.
-
Mark
Investigating brand identity transfer in brand experience through in-store and online channels
2018) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20182(
Department of Business Administration- Misc.
-
Mark
Market Orientated Actions in Brand Oriented Organizations: Case studies from the Not-for-profit Sector
2018) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20182(
Department of Business Administration- Misc.
-
Mark
The Influence of Pop-up Stores on the Brand Equity of Online Retailers
2018) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20182(
Department of Business Administration- Misc.
-
Mark
Femvertising and its effects on brand image: A study of men’s attitude towards brands pursuing brand activism in their advertising
2018) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20182(
Department of Business Administration- Misc.
-
Mark
Brand Identity and Image Gaps
2018) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20182(
Department of Business Administration- Misc.
- 2016
-
Mark
Increasing Societal Impact in Social Enterprises: Lessons from a B Corp Multiple-Case Study
(
- Master (One yr)
-
Mark
Brands in the Consumers' Hands
(
- Master (One yr)
- 2006
-
Mark
Turbulent Skies - A Case Study of SAS Braathens
(
- Master (One yr)
-
Mark
Corporate Social Responsiblility- To What Extent?
(
- Master (One yr)