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- 2023
-
Mark
An Employee Perspective on Corporate Social Responsibility in Global Markets
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- Master (One yr)
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Mark
Examine the Impact of Attractiveness of Social Media Influencers on Douyin User Purchase Intentions: A Quantitative Study of Sportswear Industry
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- Master (One yr)
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Mark
Barriers Preventing Chinese Male Consumers from Purchasing Green Beauty Products
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- Master (One yr)
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Mark
Building Blocks for a Better Buyer Experience: Consumer Perceptions of Blockchain Authentication Methods in Second-Hand Luxury E-Commerce
(
- Master (One yr)
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Mark
Luxury textile brands and plant-based vegan leather: A qualitative study on Swedish millennials’ perceptions towards the image of luxury textile brands traditionally reliant on animal leather that are offering plant-based vegan leather textile items
(
- Master (One yr)
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Mark
There is still a long way to go: An exploratory study on the factors contributing to the inclusion and exclusion of female character representation in video games
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- Master (One yr)
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Mark
Exploring the Link Between Identity and Analogue Cameras
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- Master (One yr)
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Mark
The Implementation of a Sustainable Corporate Brand: How to Implement a Sustainable Corporate Brand by the Management of a Retail Organization Through Rebranding
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- Master (One yr)
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Mark
Brands Mobilising Sustainable Consumption by Craft
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- Master (One yr)
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Mark
Staying Grounded: Exploring the Underlying Motives of Environmental Non-Flyers
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- Master (One yr)
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Mark
Empowerment or Manipulation? A Qualitative Study on How Consumers Navigate the Consumption of Period and Fertility Tracking Apps
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- Master (One yr)
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Mark
Circularity in Outdoor Textile Brands - Examining the Integration of Brand Identity, Management Actions, and Communication Strategies for Sustainability
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- Master (One yr)
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Mark
A Recipe for Perfection: A qualitative study in understanding how consumers use food social media trends to navigate the idealised feminine self.
(
- Master (One yr)
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Mark
Genuine or misleading? An exploration of Gen Z consumer perceptions of inauthentic brand heritage in fashion branding
(
- Master (One yr)
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Mark
Innovation Investments During The COVID-19 Pandemic
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- Master (One yr)
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Mark
Embodied Avatars, Embraced Identities
(
- Master (One yr)
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Mark
How does algorithmic literacy challenge the utilisation of TikTok for global marketers, taking into account ethical concerns?
(
- Master (One yr)
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Mark
The Interplay of Religious Consumption and Immigrant Rituals
(
- Master (One yr)
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Mark
Should we do it ourselves or should we let somebody else do it?
(
- Master (One yr)
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Mark
An analysis of how video advertising factors influence consumers' impulse purchase intentions — In the context of short-form video
(
- Master (One yr)
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Mark
Brand Archeology - Identifying Pivotal Moments Shaping the Brand Today
(
- Master (One yr)
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Mark
A Guilt-free Guilty Pleasure - A Qualitative Study of Consumers’ Process of Coping with the Tension between Health and Hedonism
(
- Master (One yr)
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Mark
Identifying the Barriers to Pre-owned Fashion: A Consumer Perspective
(
- Master (One yr)
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Mark
The Cancel Culture Conundrum: Exploring the Risks for Influencer Marketing
(
- Master (One yr)
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Mark
Exploring the Use of Nordicness in Sustainability Messages: The Case of Nordic Fashion Brands
(
- Master (One yr)
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Mark
Closing the GAPS
2023) In BUSN39 Business Administration: Degree Project in Global Marketing BUSN39 20231(
Department of Business Administration- Master (One yr)
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Mark
Humans as enablers of digital transformation of retailers: The design system SKAPA and its users as capabilities for IKEAs digital transformation
(
- Master (One yr)
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Mark
The Influence of Perceived Corporate Social Responsibility on Green Purchase Intention: A Mediated and Moderated Analysis
(
- Master (One yr)
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Mark
Brand Positioning Unveiled: An Insider's Perspective from Industry Professionals
(
- Master (One yr)
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Mark
The Great Brand Debate: An Analysis of Consumer Perceptions for Private Labels and National Brands Across Product Categories
(
- Master (One yr)
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Mark
The Connection between a Multitier Private Label Portfolio and Retailer Brand Image: Investigating Consumer Perceptions
(
- Master (One yr)
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Mark
The Impact of Marketing Channels on Customer Perceived Brand Values in Omnichannel Retailing: Moderating Role of Cultural Differences
(
- Master (One yr)
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Mark
The Effect of Stigma on Online Shopping - A quantitative study exploring the online purchase intention of stigmatized cosmetic products
(
- Master (One yr)
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Mark
The Versatile Touchpoint: User-generated content as a new touchpoint in the customer journey
(
- Master (One yr)
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Mark
Beyond the Bin: Dumpster Diving as an Alternative Consumer Practice
(
- Master (One yr)
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Mark
“The Unveiling of Consumer Perceptions” A qualitative study on how consumers view racial representation by iconic brands
(
- Master (One yr)
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Mark
Echoes of the past: A Qualitative Study on Personal and Historical Nostalgia and their Impact on Consumer Identity
(
- Master (One yr)
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Mark
Exploring Corporate Brand Orientation in a Retail Setting – A Qualitative Case Study in the Swedish Grocery Retail Industry
(
- Master (One yr)
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Mark
From Elite to Everyone: How User-Generated Content Democratizes Hermès and Challenges Its Exclusivity
(
- Master (One yr)
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Mark
Unwrapping Brand Activism
(
- Master (One yr)
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Mark
The Underdog Brand Position
(
- Master (One yr)
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Mark
The Body as a Trend
(
- Master (One yr)
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Mark
From Streaming to Evoking That Extra Feeling
(
- Master (One yr)
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Mark
Destination Facelift: Unveiling the Dynamic Capabilities that Rejuvenate Madeira Island
(
- Master (One yr)
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Mark
The Devil Wears (New) Prada
(
- Master (One yr)
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Mark
Acceptable or Not?
(
- Master (One yr)
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Mark
Co-Creation: What Users Want - A Qualitative Study on how Social Media Users balance Motivators and Barriers to Co-Create within Marketing Activities on Social Media Platforms
(
- Master (One yr)
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Mark
More Than a Music Artist? A qualitative study on consumer archetypes through the dynamics of fan-artist parasocial relationships
(
- Master (One yr)
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Mark
Brewing sustainability: Exploring the impact of circular economy communication on consumer engagement and sustainable behaviour in the coffee shop industry
(
- Master (One yr)
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Mark
The Bouquet of Wine Consumption Drivers
(
- Master (One yr)
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Mark
Sharing is Caring: A qualitative study on the impact of Netflix’s latest policy change on brand promise, brand loyalty, and consumer-brand relationships
(
- Master (One yr)
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Mark
The Formula to Success
(
- Master (One yr)
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Mark
One-stop-shop: Will super-apps disrupt multi-touchpoint consumer journeys?
(
- Master (One yr)
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Mark
From Cost Spender to Value Provider - Using Data to Build and Sustain Brands
(
- Master (One yr)
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Mark
The impact of culture on buying luxury fashion goods. A comparison among Spanish and Danish young adults through Hofstede's cultural dimensions.
(
- Master (One yr)
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Mark
When Social Media Hits the Fan - How Customer Value is Influenced by a Brand Crisis on Social Media
(
- Master (One yr)
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Mark
Not All Heros Wear Capes
(
- Master (One yr)
- 2022
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Mark
Individual Consumer Identity Formation in a Politicised World
(
- Master (One yr)
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Mark
Motivations and barriers to purchasing a circular offering in the private and public sectors
(
- Master (One yr)
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Mark
Extending the Rise of Collaborative Working Space: A qualitative study of brand equity creation in the B2B sharing economy
(
- Master (One yr)
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Mark
Environmental CSR impact on consumer purchase intention: A Cross-country Comparison
(
- Master (One yr)
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Mark
An exploratory study on how Gen Z consumers perceive fashion brand involvement in activism and how their perceptions influence purchase decision and brand loyalty.
(
- Master (One yr)
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Mark
Brand meaning and brand relationship in the context of a contradictory brand extension - A consumer perspective on ORGANICS by Red Bull
(
- Master (One yr)
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Mark
How blockchain technology can be used to establish transparent supply chains and help sharing information with stakeholders: a study within the fashion industry
(
- Master (One yr)
-
Mark
Influencer marketing: An exploratory study to identify consumer behaviour online
(
- Master (One yr)
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Mark
Unboxing Consumer Meanings - A Qualitative Study researching Consumer Relationships with Subscription Models for Everyday Products
(
- Master (One yr)
-
Mark
Virtual influencers come to the rescue? A quantitative study exploring consumer purchase intentions based on their perceived credibility of virtual influencers, with the mediating role of taste leadership
(
- Master (One yr)
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Mark
To engage or not to engage - brand co-creation with influencers
(
- Master (One yr)
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Mark
Fashionable & Sustainable? A case study exploring the markets contribution to the ethical consumption gap
(
- Master (One yr)
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Mark
Get broke or build hope - The implications of woke brand activism
(
- Master (One yr)
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Mark
Integrating and Communicating Sustainability Case Study: A global brand’s integration of sustainability in its corporate brand identity & external brand communication; a globalized & standardized vs. localized approach
(
- Master (One yr)
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Mark
Real or Fake? The Thin Line Between Consumers’ Perceived Brand Authenticity and Scepticism
(
- Master (One yr)
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Mark
Mending the end-goal paradox of social and commercial marketing
(
- Master (One yr)
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Mark
Touch or Talk: What Motivates Consumers to Choose Self-Service Kiosks or Interpersonal Services when Ordering Fast-Food? A Customer and Manager Perspective
(
- Master (One yr)
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Mark
The (Mis)alignment between Offline and Online Brand Image
(
- Master (One yr)
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Mark
The Doppelgänger Sentiments: A Qualitative Study on Cultural Branding, Anti-brand Activism and Marketplace Sentiments
(
- Master (One yr)
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Mark
Self-checkouts in fashion stores - Is it good or bad? An exploratory study on customer attitudes and customer loyalty within a fashion retail context
(
- Master (One yr)
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Mark
What is specific about e-tailers’ internationalisation?
(
- Master (One yr)
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Mark
Levels of corporate branding - A multiple case study to identify and define levels of corporate branding
(
- Master (One yr)
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Mark
Best Friend or Acquaintance? Exploring Brand Relationships between Consumers and Plant-Based Food Brands
(
- Master (One yr)
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Mark
Fostering The Customers’ Purchase Intentions Through Social Media Influencers: An Intervening and Interactional Analysis
(
- Master (One yr)
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Mark
Brand Activism Scepticism
(
- Master (One yr)
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Mark
The Odd Couple
(
- Master (One yr)
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Mark
What do Consumers Value about Influencer Launched Brands: the Proposition of Human Brand Publics
(
- Master (One yr)
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Mark
Plant-based Meat Alternative Products versus Conventional Meat: Exploring the Construction of Consumers’ Perception from a High Meat-Eaters Perspective
(
- Master (One yr)
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Mark
A Storytelling and Brand Identity Connection
(
- Master (One yr)
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Mark
Archetypes of Second-hand Luxury Fashion - A qualitative study of second-hand luxury fashion consumption
(
- Master (One yr)
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Mark
The influence of corporate brand reputation on the purchase intention of the post-postmodern consumer society
(
- Master (One yr)
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Mark
To Buy or Not to Buy: An Exploratory Study of Gen Z and their Consumption of Fast Fashion
(
- Master (One yr)
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Mark
Can parasocial relationships make consumers blind?
(
- Master (One yr)
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Mark
Food for Thought: Investigating Brand Activism and the Positioning of FMCG Brands in the Plant-Based Space
(
- Master (One yr)
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Mark
AI marketing & brand relationships: A qualitative study about consumer-brand relationships, personalized marketing and the personalization-privacy paradox
(
- Master (One yr)
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Mark
The Popeye Paradox: Understanding Barriers to Plant-Based Consumption Maintained by Masculine Identities A Phenomenological Study on Dutch Vegan Bodybuilders
(
- Master (One yr)
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Mark
Who am I without my stuff?
(
- Master (One yr)
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Mark
How Italian and Spanish consumers make sense of their consumptionj of glocalised products
(
- Master (One yr)
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Mark
What makes my behavior speak louder than my attitude
(
- Master (One yr)
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Mark
Digitalising a Second-Chance of Fashion: An Empirical Study on What Drives Consumers to Repurchase Second-Hand Fashion on Peer-to-Peer Platforms
(
- Master (One yr)
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Mark
Fan Community Activities That May Destroy Value
(
- Master (One yr)
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Mark
Small Purchases Make A Big Difference
(
- Master (One yr)
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Mark
Fast or Furious: A study of attributes important to the online customer experience in fast fashion shopping
(
- Master (One yr)