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- 2024
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Mark
Strategic Communication and Legitimacy in UN Peacekeeping: A Study of MONUSCO's Response to Goma Protests, DRC, in July 2022
(
- Master (Two yrs)
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Mark
The case of BrewDog: Utilizing semiotics in lifestyle branding to establish and maintain brand authenticity at different stages of growth
(
- Master (Two yrs)
- 2023
-
Mark
The power of storytelling for personal branding - A case study of Li Ziqi's online videos on YouTube
(
- Master (Two yrs)
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Mark
"All the messages we use are tailored" A qualitative study that explores the health risk communication from a non-western perspective
(
- Master (Two yrs)
-
Mark
Strategic Communication of Trustworthiness in Autonomous Systems, Machine Learning, & AI
(
- Master (Two yrs)
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Mark
The Emotional Side of Strategic Communication: A Narrative Analysis of Brand Activist Campaigns and the Young Public's Emotional Response
(
- Master (Two yrs)
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Mark
Navigating the Storm: A Case Study of Viaplay’s Crisis Communication Strategies
(
- Master (Two yrs)
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Mark
Personalisation and Performed Authenticity in Political Content on TikTok: A Multimodal Critical Discourse Analysis of Liberal Alliance's Campaign in the 2022 Danish General Election
(
- Master (Two yrs)
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Mark
Once upon a finance: Investigating the Impact of Storytelling on Consumer's purchase intention
(
- Master (Two yrs)
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Mark
Russian Strategic Narratives During the War in Ukraine: A Qualitative Content Analysis of the First Month
(
- Master (Two yrs)
-
Mark
Conversations on Change: A Case Study of a Swiss Private Bank on Employees’ Sensemaking and Engagement in Light of its Rebranding
(
- Master (Two yrs)
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Mark
Between Discursive Power, Visibility and Resistance: A Critical Study of Employee Ambassadorship on Social Media
(
- Master (Two yrs)
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Mark
The Friend, the Influencer, the Lawyer: a Qualitative Case Study of IKEA’s Identity Expressions on Facebook
(
- Master (Two yrs)
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Mark
Alignment of Strategic Communication for International Organisations with Diverse Multiple Country Branches
(
- Master (Two yrs)
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Mark
Creation of identity value in video advertising: Performing identity myths of stigmatized groups of society
(
- Master (Two yrs)
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Mark
Exploring Attachment Transfer: The Influence of Consumer Attachment to Influencers on Attachment to Influencer-Founded Brands
(
- Master (Two yrs)
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Mark
Flexible Organizational Structures of the Digitally Mediated Collective Actor - A Case of the Shame Movement in Georgia
(
- Master (Two yrs)
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Mark
A strategic communication perspective on social media use in small to medium sized industrial organizations
(
- Master (Two yrs)
-
Mark
Parasocial relationship building with AI influencers on Instagram
(
- Master (Two yrs)
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Mark
Canada’s Approach to Idealistic Public Diplomacy: Projecting Values Through Strategic Narratives
(
- Master (Two yrs)
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Mark
Ethical Public Relations: The Impact of Societal Culture on the Ethical Principles of Practitioners in Ghana
(
- Master (Two yrs)
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Mark
Interculturality in Health Communication: The Bilharzia Storytelling Lab as a Pioneer for Cultural Respect and Empowerment
(
- Master (Two yrs)
-
Mark
The Authenticity Imperative - Towards Building Long-Term Relationships with Social Media Influencers in the Digital Age
(
- Master (Two yrs)
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Mark
Dissecting Disinformation
(
- Master (Two yrs)
-
Mark
The exploration about the textual internet meme: a case study of KFC Crazy Thursday textual meme marketing activity in mainland China
(
- Master (Two yrs)
-
Mark
Turning Audiences into Activists: A Qualitative Case Study of PragerU and Moral Foundations Theory
(
- Master (Two yrs)
- 2022
-
Mark
Context in Crisis Communication: Exploring Cultural and Political Influence on Crisis Communication in Liberia
(
- Master (Two yrs)
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Mark
“Regulating the Wild West?”: The legitimation discourse of EU regulation on Big Data and its media coverage
(
- Master (Two yrs)
-
Mark
Public Opinion about Sweden during the COVID-19 Pandemic and Implications for its Nation Brand: A Sentiment Analysis
(
- Master (Two yrs)
-
Mark
Factors Influence Purchase Intention in Marketing Communication-An Experimental Investigation of Human Images in digital display advertising
(
- Master (Two yrs)
-
Mark
Dialogic Communication in Digital Diplomacy: A Case Study on The Embassy of Sweden in Bucharest
(
- Master (Two yrs)
-
Mark
Coworker voices on internal social media: A case study on IKEA
(
- Master (Two yrs)
-
Mark
Personalization of politics: a qualitative research of Hungarian politics during election campaign
(
- Master (Two yrs)
-
Mark
Making the world a better place: The strategic role of communication practitioners in sustainability organisations
(
- Master (Two yrs)
-
Mark
“Do you not see my Hereditary sweatpants and my A24 socks?”: A netnographic exploration of Film Twitter’s productive consumers
(
- Master (Two yrs)
-
Mark
The Paradox of Employee Engagement and How Managers are Aiming to Control This.
(
- Master (Two yrs)
-
Mark
Exploring the Adoption Intentions of COVID-19 Digital Contact Tracing App in Denmark
(
- Master (Two yrs)
-
Mark
A Celebration of Communication: A qualitative case study on the importance of communication in an agile organization
(
- Master (Two yrs)
-
Mark
Green brands & Greenwashing: A narrative journey towards legitimacy
(
- Master (Two yrs)
-
Mark
(Dis)engagement in a disguise: The challenge of understanding and recognizing engagement among millennial remote-workers
(
- Master (Two yrs)
-
Mark
How to Listen Internally in a Crisis – The Employee’s Perspective during the Covid-19 Pandemic
(
- Master (Two yrs)
-
Mark
In its co-branding with The Body Shop, which frames does Dove use to enhance its brand activism and what are the effects thereof?
(
- Master (Two yrs)
-
Mark
Translating science in consultancy practice: a study of communication practitioners
(
- Master (Two yrs)
-
Mark
#PurposeDriven: Visual sustainability communication within the motorsport industry
(
- Master (Two yrs)
-
Mark
An Ace Up the Organizational Sleeve – The Role of the Corporate Purpose and How Investor Relations Professionals Make Sense of It
(
- Master (Two yrs)
-
Mark
Importance of communication strategies in online communities. Case study - Sounders
(
- Master (Two yrs)
-
Mark
Embrace a new era of digital internal communication: employees' sensemaking of internal communication through enterprise social media
(
- Master (Two yrs)
-
Mark
Emergence of Strategy in Practice: Strategizing Processes of Communication Practitioners
(
- Master (Two yrs)
-
Mark
Hashtag Activism and Connective Action: A Case Study on #MarriageEquality in Thailand
(
- Master (Two yrs)
-
Mark
Trust in Brand Activism: A look at self-love campaigns of beauty brands
(
- Master (Two yrs)
-
Mark
Employees’ perspective on organizational change and becoming brand ambassadors: A case study of IBM
(
- Master (Two yrs)
-
Mark
When Reality Outweighs Ethics in Cancel Culture: A Theorisation, Modelling, and Empirical Exploration of Brand Cancellation
(
- Master (Two yrs)
-
Mark
Making tradition sustainable: How consumers make sense of NIVEA’s sustainability communication
(
- Master (Two yrs)
-
Mark
Facing the digital divide in E-stonia: A field study on the inclusion of senior citizens in the digital society of Estonia
(
- Master (Two yrs)
-
Mark
Collaborative Storytelling: A Comparative Case Study on Influencer Podcasts
(
- Master (Two yrs)
-
Mark
A Silent Decision is not a Good Decision: A qualitative study researching how young Swedish citizens make sense of possible regulations of fossil fuel advertising
(
- Master (Two yrs)
-
Mark
Be Proud of Your Menstruation! A case study of commodity feminist discourse in mainland China.
(
- Master (Two yrs)
-
Mark
Brands taking a stand: The meaning of brand activism from a consumer perspective
(
- Master (Two yrs)
-
Mark
How to Improve Instagram Reels Engagement? An empirical investigation of content strategies
(
- Master (Two yrs)
-
Mark
Critical constructive upward communication: How do communication practitioners perceive it, and how do their consulting and coaching roles support employees in it?
(
- Master (Two yrs)
-
Mark
Exploring how public relations practitioners build visual frames in the broad social media environment
(
- Master (Two yrs)
-
Mark
Brand authenticity on Instagram: Consumers’ perspective on beauty brands
(
- Master (Two yrs)
-
Mark
Employees’ emotional sensemaking: a strategic imperative for empathetic organizations. An Italian case study
(
- Master (Two yrs)
-
Mark
Influencing consumer behavioural intentions: Reducing household water consumption
(
- Master (Two yrs)
-
Mark
PUBLIC PERCEPTIONS ABOUT NATO BRAND: THE CASE OF GREEK GENERATION Z
(
- Master (Two yrs)
-
Mark
How do national culture and slippage work on divergent CSR interpretations: a qualitative comparison between China and Sweden from a consumer’s perspective
(
- Master (Two yrs)
-
Mark
“City branding in a Chinese mega city” A critical discourse analysis of citizens’ sense of belonging
(
- Master (Two yrs)
-
Mark
War Between Spears and Shields: How public relations practitioners define, detect, and counteract dark PR
(
- Master (Two yrs)
-
Mark
Outage of Meta-owned Social Network Sites (SNS) - University students' experiences and insights for strategic communication practice and its relevance for social acceleration
(
- Master (Two yrs)
-
Mark
Into the Metaverse: How Facebook Inc. communicated their rebranding to Meta in the middle of a crisis and how it was framed in the Swedish media landscape
(
- Master (Two yrs)
-
Mark
The EU institutions' framing of the Covid crisis: from global pandemic to green recovery
(
- Master (Two yrs)
- 2021
-
Mark
The impact of argument quality, source credibility, risk perception and visual design on perceived message effectiveness in covid-19 vaccine communication in Sweden: A quantitative study from an ELM perspective
(
- Master (Two yrs)
-
Mark
How Do Employees Make Sense Of The Communication Challenges In Their Engagement During The Pandemic?
(
- Master (Two yrs)
-
Mark
To Change or not to Change: A Qualitative Analysis of the Executive Search Industry’s Strategic Responses to Artificial Intelligence
(
- Master (Two yrs)
-
Mark
Female Empowerment on Instagram: A Feminist Critical Discourse Analysis of Femvertisements Communicated by SMIs
(
- Master (Two yrs)
-
Mark
Talking in circles. A semiotic analysis of sustainability reporting in the Swedish heavy industries
(
- Master (Two yrs)
-
Mark
Employees as sensemakers: a case study on perceptions about CSR, employee engagement and organisational identity
(
- Master (Two yrs)
-
Mark
From Global to Regional - how Political Communicators made sense of Covid-19 Crisis. Evidences from 2020 Italian Regional Elections
(
- Master (Two yrs)
-
Mark
Online Activism and COVID-19: Conceptualising the Role of Collective Identity in Relation to Contemporary Activism Challenges
(
- Master (Two yrs)
-
Mark
"Who writes the rules on the internet?" - The conversation about Facebook in German news media between 2012 and 2021
(
- Master (Two yrs)
-
Mark
Change Communication 2.0 - How virtuality influences mid-dle managers' communication in change
(
- Master (Two yrs)
-
Mark
Authentic Communication as a Strategic Communication Tool for Social and Cultural Integration among Immigrants in Sweden
(
- Master (Two yrs)
-
Mark
It Takes Two to Tango, How About Dialogue? A Case Study on How Dialogue is Manifested in a Cross-sectorial Context
(
- Master (Two yrs)
-
Mark
Communication during the Covid-19 pandemic in Germany: A case study among the Hessian government and Hessian teachers
(
- Master (Two yrs)
-
Mark
How Do Heritage Brands Transfer Their Brand Identity While Transitioning From A Complex To A Simple Visual Identity?: A Burberry Case Study
(
- Master (Two yrs)
-
Mark
Employer Branding within Public Sector from a New Public Management perspective - case study of the Swedish Armed Forces
(
- Master (Two yrs)
-
Mark
Constructing Controversy: The Case of the Danish Agricultural Industry
(
- Master (Two yrs)
-
Mark
Framing the COVID-19 Vaccine: An Experimental Investigation of the Influence of Gain and Loss Frames on Intention to Receive COVID-19 vaccination
(
- Master (Two yrs)
-
Mark
#Instalover: A multimodal semiotic case study of Dorothee Bär’s staging of her political persona on Instagram
(
- Master (Two yrs)
-
Mark
"You can't host someone without explaining the rules of the house" - A deeper insight into how international students make sense of Lund University's COVID-19 communication
(
- Master (Two yrs)
-
Mark
Make every second count” - How TikTok users create meaning from branded content
(
- Master (Two yrs)
-
Mark
Shaping future communication practises using CCO perspective: A study of pandemic remote work at UNDP
(
- Master (Two yrs)
-
Mark
The complexities of organizational coordination’s communicative constitution: A qualitative study on coordinators activities in BPO-environments
(
- Master (Two yrs)
-
Mark
The Employer of Choice for Generation Z
(
- Master (Two yrs)
-
Mark
Role of nation brand ambassador/citizen diplomat. Case study of Sweden
(
- Master (Two yrs)
-
Mark
The Emergence of Nation Sub-Branding: A Case Study on the Discourses of 'The National Developer of Egypt'
(
- Master (Two yrs)
-
Mark
The communication value of translations: A case study of Axis Communications
(
- Master (Two yrs)
-
Mark
Authentic Femvertising? Unveiling the ambivalent construction of multimodal authentic brand femvertising by social media influencers
(
- Master (Two yrs)
-
Mark
National Health Disaster Communication on Facebook and Twitter during COVID-19: A qualitative case study
(
- Master (Two yrs)
-
Mark
Predictors of Opinion Leadership in EU Affairs Among EU Interested Social Media Users
(
- Master (Two yrs)