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- 2021
-
Mark
Från anonym till androgyn: En kvalitativ studie om varumärkesgenus och androgynitet i varumärkeskommunikation
(
- Bach. Degree
-
Mark
Är företaget rött och sött?
(
- Bach. Degree
-
Mark
How to use brand experience to generate brand loyalty - A case study of theme parks
(
- Misc.
-
Mark
How weird elements in brand communication can strengthen brand intimacy.
(
- Master (One yr)
-
Mark
The Visit of an Unexpected Friend
(
- Master (One yr)
-
Mark
Blands – A not so bland new trend in branding? An exploratory study of the phenomenon blands
2021) In Strategic Brand Management - Masters Paper Series BUSN21 20212(
Department of Business Administration- Misc.
-
Mark
‘A Balancing Act’: How Young Consumers Experience Brands’ Communicative Adjustments on Social Networking Sites
(
- Master (Two yrs)
- 2020
-
Mark
A framework for generating loyalty in the alcohol industry: a case study of Heineken and Budweiser
2020) In LBMG Strategic Brand Management - Paper Series BUSN21 20202(
Department of Business Administration- Misc.
- 2019
-
Mark
It’s Time To Become Brave - The Phenomenon of Social Brand Activism
(
- Master (One yr)
-
Mark
Social Media Influencers as Human Brands
(
- Master (One yr)
- 2018
-
Mark
Brand Personality Dimensions in Sweden - Developing a Brand Personality Scale among Swedish Consumers
(
- Master (One yr)
-
Mark
Influencer marketing’s effect on brand perceptions – A consumer involvement perspective
(
- Master (One yr)
-
Mark
Managing the Semi-Fictive Brand Persona - In Theory and Practice
(
- Master (One yr)
-
Mark
Radio vs Spotify
(
- Bach. Degree
-
Mark
Brand Personas with a Story - How they are created and categorized
(
- Master (One yr)
- 2017
-
Mark
Kan gerillamarknadsföringsmetoder ha personligheter? En studie utifrån Dimensions of Brand Personality
(
- Bach. Degree
-
Mark
Det var en gång ett varumärke: En kvalitativ studie om storytelling och varumärkespersonlighet
(
- Bach. Degree
-
Mark
Understanding the Impact of Gender Neutral Communication on Brand Image
(
- Master (One yr)
-
Mark
Employer Branding i offentlig sektor: Initial påverkan av imagearbete för rekrytering
(
- Bach. Degree
- 2016
-
Mark
När vår ledstjärna försvinner - En netnografisk studie kring förändringen av ett personifierat varumärke
(
- Bach. Degree
-
Mark
From Print to Social: Does the Choice of Media have an Impact on the Brand Building Process?
(
- Master (One yr)
-
Mark
Att attrahera arbetstagare: En kvantitativ studie om vilka faktorer som påverkar jobbintentionen för generation Y.
(
- Bach. Degree
- 2015
-
Mark
Steering a Corporate Brand in the Automobile Industry to Differentiation: The Brand Personality Wheel
(
- Master (One yr)
-
Mark
Den provokativa marknadsföringens påverkan på varumärket.
(
- Bach. Degree
- 2014
-
Mark
Seasonal Employees as Brand Ambassadors? - A Bachelor Thesis about Management Strategies for Seasonal Employee Commitment and Brand Ambassadorship
(
- Bach. Degree
-
Mark
Message In A Bottle
(
- Master (One yr)
- 2013
-
Mark
Brand Personality och Brand Equity i modebranschen - en jämförelse mellan svenska och utländska modevarumärken
(
- Bach. Degree
-
Mark
Brand Personality, färger & typsnitt i logotyper
(
- Bach. Degree
-
Mark
Brands of athletes- The effect of brand personality of athletes on consumers
(
- Master (One yr)
- 2012
-
Mark
Which Brand Personality Traits Make Consumers Pay a Price Premium?
(
- Master (One yr)
- 2010
-
Mark
The Interplay of Consumer, Brand and Situation Characteristics within Brand Perception
(
- Master (One yr)
- 2009
-
Mark
Store Stories – Analysis of a retailer’s store personality in consumer stories
(
- Master (One yr)
- 2008
-
Mark
The Potential of B2B Lovemarks: A Managerial Perspective on Strong B2B Brands
(
- Master (One yr)
- 2004
-
Mark
Varumärkesrelationer -en studie av Self-Concepts olika dimensioners betydelse
(
- Master (One yr)