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Record
Title
TRADITIONAL VERSUS ELECTRONIC WORD-OF-MOUTH A STUDY OF WOM COMMUNICATION AND ITS INFLUENCE ON YOUNG CONSUMERS WITHIN THE AUTOMOBILE INDUSTRY
Type
Student Paper
Publ. year
2012
Author/s
Pokrywka, Judyta; Gfrerer, Anja
Department/s
Department of Business Administration
In LUP since
2012-10-05
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4385 47 10
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Sweden 179 (4%)
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China 162 (4%)
Indonesia 161 (4%)
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Statistics Last Updated
Fri Apr 26 08:43:29 2024