TRADITIONAL VERSUS ELECTRONIC WORD-OF-MOUTH A STUDY OF WOM COMMUNICATION AND ITS INFLUENCE ON YOUNG CONSUMERS WITHIN THE AUTOMOBILE INDUSTRY
(2012) BUSN29 20121Department of Business Administration
Please use this url to cite or link to this publication:
http://lup.lub.lu.se/student-papers/record/3126190
- author
- Pokrywka, Judyta LU and Gfrerer, Anja
- supervisor
- organization
- course
- BUSN29 20121
- year
- 2012
- type
- H1 - Master's Degree (One Year)
- subject
- keywords
- Traditional word-of-mouth, electronic word-of-mouth, automobile industry, word-of-mouth persuasiveness, high-involvement decision-making
- language
- English
- id
- 3126190
- date added to LUP
- 2012-10-05 10:48:31
- date last changed
- 2012-10-05 10:48:31
@misc{3126190,
author = {{Pokrywka, Judyta and Gfrerer, Anja}},
language = {{eng}},
note = {{Student Paper}},
title = {{TRADITIONAL VERSUS ELECTRONIC WORD-OF-MOUTH A STUDY OF WOM COMMUNICATION AND ITS INFLUENCE ON YOUNG CONSUMERS WITHIN THE AUTOMOBILE INDUSTRY}},
year = {{2012}},
}