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- 2024
-
Mark
"Unveiling the Impact of Corporate Brand Activism through Commodification of LGBTQ+ Movements."
(
- Master (One yr)
-
Mark
Investigating manufacturer brand strategies to navigate the development of private label in Swedish grocery retail
(
- Master (One yr)
-
Mark
A Journey to Wellbeing: How do mental health platforms drive people’s decision to engage in online therapy?
(
- Master (One yr)
- 2023
-
Mark
One-stop-shop: Will super-apps disrupt multi-touchpoint consumer journeys?
(
- Master (One yr)
-
Mark
The Versatile Touchpoint: User-generated content as a new touchpoint in the customer journey
(
- Master (One yr)
- 2022
-
Mark
Touch or Talk: What Motivates Consumers to Choose Self-Service Kiosks or Interpersonal Services when Ordering Fast-Food? A Customer and Manager Perspective
(
- Master (One yr)
-
Mark
Branding in the Metaverse: Exploring established brand management perspectives and the advent of decentralized branding on Web 3.0
(
- Master (One yr)
-
Mark
Self-checkouts in fashion stores - Is it good or bad? An exploratory study on customer attitudes and customer loyalty within a fashion retail context
(
- Master (One yr)
- 2021
-
Mark
The Path of Least Resistance - How established fashion and furniture retailers can implement renting into their business model and overcome consumer resistance
(
- Master (One yr)
-
Mark
Showrooms: the future of online and offline retailers? - An explorative comparison of showrooms’ value contribution to the customer experience
(
- Master (One yr)