Department of Business Administration

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2026
Mark Turbulance Ahead - Ryanair
Feng, Sandra ^LU ; Magnusson, Lisa ^LU and Nordvall, Siti Aishah Linnéa ^LU (2026) In LBMG Corporate Brand Management and Reputation - Masters Case Series BUSN35 20261
Department of Business Administration
- Misc.
Mark The Norwegian Royal Family: When it Rains, it Pours
Olsen, Lill Julie Alm ^LU ; Gunnarsson, Linnéa ^LU and Syrén, Josephine ^LU (2026) In LBMG Corporate Brand Management and Reputation - Masters Case Series BUSN35 20261
Department of Business Administration
- Master (One yr)
Mark More Than a Salary: How Zenseact used internal branding to win the war for AI talent
Eriksson, William ^LU ; Larsson, Rebecca ^LU and Palklint, Klara ^LU (2026) In LBMG Corporate Brand Management and Reputation - Masters Case Series BUSN35 20261
Department of Business Administration
- Master (One yr)
Mark Publika och privata företags förvärvsbeteende - En empirisk studie av svenska företags samband mellan redovisningsregimer och förvärvsbeteende.
Andersson, Emil ^LU ; Magnusson, Daniel and Alakhras, Mawia (2026) FEKH69 20252
Department of Business Administration
- Bach. Degree
Mark When Leadership Becomes Liability: Archeon’s Board Dilemma
van der Schaaf, Boaz ^LU ; Rems, Christina-Maria ^LU and Maurer, Charlotte ^LU (2026) In LBMG Corporate Brand Management and Reputation - Masters Case Series BUSN35 20261
Department of Business Administration
- Master (One yr)
Mark The Durability Paradox: LEGO’s Billion-Brick Dilemma
Tran, Uyen Hong Phuong ^LU and Nguyen, Thi Quynh Nhu ^LU (2026) In LBMG Corporate Brand Management and Reputation - Masters Case Series BUSN35 20261
Department of Business Administration
- Master (One yr)
Mark CMBR Master Case Spicing up the Portfolio: Nestlé buys Ankerkraut
Kächele, Dagmar Violanta ^LU ; Straif, Antonia ^LU and Egler, Melanie ^LU (2026) In LBMG Corporate Brand Management and Reputation - Masters Case Series BUSN35 20261
Department of Business Administration
- Master (One yr)
Mark Ferrari: The Paradox of Continuity
Hoogervorst, Erik ^LU ; Nidhi, Adithya ^LU ; Pan, Xinyuan ^LU and Karlsson, Jenny Chobi ^LU (2026) In LBMG Corporate Brand Management and Reputation - Masters Case Series BUSN35 20261
Department of Business Administration
- Master (One yr)
Mark "Tiffany Who? Not Your Mother’s Anyway": When Reinvention Turns Into Alienation
Eriksoo, Linn ^LU ; Leitgeb, Elisa ^LU and Secretin, Lucie ^LU (2026) In LBMG Corporate Brand Management and Reputation - Masters Case Series BUSN35 20261
Department of Business Administration
- Master (One yr)
Mark Northvolt: The Broken Promise?
Schmidt, Simon ^LU ; Nunstedt Strömberg, Saga ^LU and Östblom, Johanna ^LU (2026) In LBMG Strategic Brand Management - Masters Paper Series BUSN35 20261
Department of Business Administration
- Misc.

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