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2025
Mark Perceived Authenticity and Consumer Response to AI-Generated Versus Human- Generated Marketing Content
Nadezdina, Anastasija ^LU and Comstedt, Ellen ^LU (2025) BUSN39 20251
Department of Business Administration
- Master (One yr)
Mark “ The Rise of Minimalist Branding: Does Less Design Equal More Trust?”
Bourdon, Lucie ^LU and Al Jundi, Hana ^LU (2025) BUSN39 20251
Department of Business Administration
- Master (One yr)
Mark From Sip to Share： How Social Media Turns a New-style Tea Beverage into Digital Gold
Dong, Leyiping ^LU and Fu, Wenyi ^LU (2025) BUSN39 20251
Department of Business Administration
- Master (One yr)
Mark "I don't love the drama. It loves me"
Rydin, Matilda ^LU and Hellström, Sara ^LU (2025) BUSN39 20251
Department of Business Administration
- Master (One yr)
Mark Luxury Nations: Not Just Postcards
Fois, Efstathios ^LU and Li, Jiayuan ^LU (2025) BUSN39 20251
Department of Business Administration
- Master (One yr)
Mark Legacy Branding through the Olympics: A Comparative Study using the Brand Identity Matrix
Liang, Rui ^LU and Duvaud, Elodie Celine ^LU (2025) BUSN39 20251
Department of Business Administration
- Master (One yr)
Mark Private Label Shielding: Myth, Manipulation, or Misconception?
Lesniak, Frida ^LU and Berzell, Greta ^LU (2025) BUSN39 20251
Department of Business Administration
- Master (One yr)
Mark The effect of AI recommender systems on consumer trust and purchase intention under varying levels of risk
Hollmann, Erik ^LU and Ageman, Frida ^LU (2025) BUSN39 20251
Department of Business Administration
- Master (One yr)
Mark "Winning isn't everything": A quantitative study on the effect of a football team's performance on attendance intentions in Allsvenskan
Kristensen, Sanne ^LU and Marten, Cora ^LU (2025) BUSN39 20251
Department of Business Administration
- Master (One yr)
Mark The revolution will not be televised
Cederlund, Douglas ^LU and Orpa, Anbar Nawar ^LU (2025) BUSN39 20251
Department of Business Administration
- Master (One yr)

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