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2024
Mark Consumer Behavior in Podcast Advertising: A Planned Behavior Theory Approach to Promotional Codes
Bernal, Diego ^LU and Timur, Duygu ^LU (2024) BUSN39 20241
Department of Business Administration
- Master (One yr)
Mark Beyond the Beauty Filter: A Quantitative Study Exploring Tiktokers’ Role in Shaping Beauty Brand Image
Tsoulou Vasilopoulou, Eirini Maria ^LU and Kobylka, Daria ^LU (2024) BUSN39 20241
Department of Business Administration
- Master (One yr)
Mark How do personal values, social networks, and socioeconomic status influence consumers to engage in online activism and boycotts?
Chihabi, Ranim ^LU and Buur, Frederikke ^LU (2024) BUSN39 20241
Department of Business Administration
- Master (One yr)
Mark The Power of Political Branding. A Qualitative Study of Swedish Voters' Perceptions of Political Branding and its Consequences
Risberg, Isabelle ^LU and Varga, Alma ^LU (2024) BUSN39 20241
Department of Business Administration
- Master (One yr)
Mark A Journey to Wellbeing: How do mental health platforms drive people’s decision to engage in online therapy?
Lucietti, Ida ^LU and Gudenkauf, Thea ^LU (2024) BUSN39 20241
Department of Business Administration
- Master (One yr)
Mark The Unbreakable Bond: A Qualitative Study on the Relationship between Football Fans and Their Clubs
Kämpe, Tim ^LU and Paulsson, Axel ^LU (2024) BUSN39 20241
Department of Business Administration
- Master (One yr)
Mark Love or Loathe: Investigating Brand Lover Responses to Controversial Advertising Campaigns
Janczuk, Teresa ^LU and Zabrautanu, Daniela-Maria ^LU (2024) BUSN39 20241
Department of Business Administration
- Master (One yr)
Mark "Unveiling the Impact of Corporate Brand Activism through Commodification of LGBTQ+ Movements."
Giernatowska, Aleksandra ^LU and Zaborowska, Monika ^LU (2024) BUSN39 20241
Department of Business Administration
- Master (One yr)
Mark Interaction Shifting Identity: The Dynamic Identity Construction of Chinese Women through the Pursuit of Thinness on Social Media
Di, Xinyu ^LU and Li, Yiting ^LU (2024) BUSN39 20241
Department of Business Administration
- Master (One yr)
Mark Rhythms of Co-creation: Decoding young users motivations for engaging in music streaming platforms
Oltei, Stefan-Octavian ^LU and Caldara, Niccolò ^LU (2024) BUSN39 20241
Department of Business Administration
- Master (One yr)

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