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2025
Mark Perceived Authenticity and Consumer Response to AI-Generated Versus Human- Generated Marketing Content
Nadezdina, Anastasija ^LU and Comstedt, Ellen ^LU (2025) BUSN39 20251
Department of Business Administration
- Master (One yr)
Mark “ The Rise of Minimalist Branding: Does Less Design Equal More Trust?”
Bourdon, Lucie ^LU and Al Jundi, Hana ^LU (2025) BUSN39 20251
Department of Business Administration
- Master (One yr)
Mark From Sip to Share： How Social Media Turns a New-style Tea Beverage into Digital Gold
Dong, Leyiping ^LU and Fu, Wenyi ^LU (2025) BUSN39 20251
Department of Business Administration
- Master (One yr)
Mark "I don't love the drama. It loves me"
Rydin, Matilda ^LU and Hellström, Sara ^LU (2025) BUSN39 20251
Department of Business Administration
- Master (One yr)
Mark Luxury Nations: Not Just Postcards
Fois, Efstathios ^LU and Li, Jiayuan ^LU (2025) BUSN39 20251
Department of Business Administration
- Master (One yr)
Mark Legacy Branding through the Olympics: A Comparative Study using the Brand Identity Matrix
Liang, Rui ^LU and Duvaud, Elodie Celine ^LU (2025) BUSN39 20251
Department of Business Administration
- Master (One yr)
Mark Private Label Shielding: Myth, Manipulation, or Misconception?
Lesniak, Frida ^LU and Berzell, Greta ^LU (2025) BUSN39 20251
Department of Business Administration
- Master (One yr)
Mark From Screen to Destination: The Impact of Coco on Destination Branding
Liang, Yichen ^LU and Arana Del Carpio, Maria Claudia ^LU (2025) BUSN39 20251
Department of Business Administration
- Master (One yr)
Mark Constructing the Feeling of Luxury on Social Media
Andersson, Elvira ^LU and Nilsson, Hanna ^LU (2025) BUSN39 20251
Department of Business Administration
- Master (One yr)
Mark The Bitter Truth of Sweetened Baby Food: A Critical Discourse Analysis of Nestlé's Post-Crisis Legitimacy Construction
Zhou, Lina ^LU and Hamlet, Louisa ^LU (2025) BUSN39 20251
Department of Business Administration
- Master (One yr)

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