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- 2018
- PRICE PREMIUM FAST-MOVING CONSUMER GOODS
- “Make a difference - Make a mistake”: A difference in perception of and preference for a product with mistake for luxury and mass market brands
- A Glossy Relationship - How consumers form a relationship with curated subscription box brands
- So Fresh and So Green. An Exploratory Study of Consumers Perceptions of Green Brand Extensions.
- Brand Identity in the Era of Social Media - Rethinking Existing Brand Identity Frameworks
- You Never Get a Second Chance for a First Impression
- Social Media Influencers Driving the Pre- Purchase Phase of the Consumer’s Decision-Making Process. A Comparison Between Hedonic and Utilitarian Products
- Case Events as an Employer Branding Initiative
- The motivations of Internet users to avoid online advertisements by employing ad blocking extensions
- The Complexity of Consumer Trust in Sustainability Communication