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- 2018
- So Fresh and So Green. An Exploratory Study of Consumers Perceptions of Green Brand Extensions.
- Brand Identity in the Era of Social Media - Rethinking Existing Brand Identity Frameworks
- You Never Get a Second Chance for a First Impression
- PRICE PREMIUM FAST-MOVING CONSUMER GOODS
- “Make a difference - Make a mistake”: A difference in perception of and preference for a product with mistake for luxury and mass market brands
- A Glossy Relationship - How consumers form a relationship with curated subscription box brands
- Lather, Rinse, Repeat – The Stereotyping of Women in Magazine Grooming Advertisements
- What Goes Around Comes Around - A Quantitative Study of Swedish Consumers’ Attitudes Towards Sustainable Consumption Models
- Brand Trust Through Informal Communication: Let’s Taco ‘Bout It
- Eating the Rainbow: The Changing Trend of Food Porn from a CCT Perspective