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- 2020
- The Action-Action Gap: The Impact of Social Environments on Responsible Consumption Behavior
- Let Us Tell You a Story: Signature Stories – Strategic Messaging in an Intriguing, Authentic & Involving Way
- Buy Less and Wear More - How Brand Image Influences Fast Fashion Renting
- Understanding Generation Z Consumers Expectations of In-Store Digital Devices in Retailing: A Segmentation Framework
- Impact of Gamification on Social Network Platforms
- Ambush Branding: A reconceptualization of ambush marketing from the ambusher’s perspective
- Why Being Green is Harder Than it Seems: Discovering the Effect of Green Brand Knowledge On the Perception of a Green Claim
- Eco-labels: A Tool to Enhance Sustainable Consumption - A quantitative study about how consumers knowledge and trust in eco-labels can affect purchase intention
- Mobile Social Commerce in China: The Interactive Role of Platforms
- Virtual Influencing: Uncharted Frontier in the Uncanny Valley