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- 2025
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Mark
Perceived Authenticity and Consumer Response to AI-Generated Versus Human- Generated Marketing Content
- Master (One yr)
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Mark
“ The Rise of Minimalist Branding: Does Less Design Equal More Trust?”
- Master (One yr)
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Mark
Lights, Camera, Brand!
- Master (One yr)
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Mark
Destruction or Desire? The Impact of Exclusionary Tactics in Luxury Branding Among Young Consumers
- Master (One yr)
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Mark
Is There a Future for Email Marketing? - A Qualitative Study Exploring How Young Consumers Make Sense of Receiving Email Marketing Communications
- Master (One yr)
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Mark
Rebranding Politics: The Impact of Generative AI on Political Branding and Voter Trust
- Master (One yr)
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Mark
Inclusive Marketing in Cosmetics: An Examination of the Effects of Diverse Representation on Brand Authenticity Perceptions and Long-Term Brand Relationships in the Makeup Sector
- Master (One yr)
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Mark
Perceiving the Mundane Necessity
- Master (One yr)
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Mark
The Name Game in Charitable Fundraising: A Quantitative Study on Brand Name Perception and Donation Willingness Among Adults Affected by Type 1 Diabetes
- Master (One yr)
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Mark
Self Beyond Expression - Maintaining the Self through Silent consumption on social media
- Master (One yr)