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- 2018
- Brand Identity in the Era of Social Media - Rethinking Existing Brand Identity Frameworks
- You Never Get a Second Chance for a First Impression
- So Fresh and So Green. An Exploratory Study of Consumers Perceptions of Green Brand Extensions.
- PRICE PREMIUM FAST-MOVING CONSUMER GOODS
- Explorative study on how retailers use store environment to communicate CSR from corporate level to store level
- The Gender of Green: Exploring the Normative Idea of the Green Consumer and Gender Stereotypes in Sustainable Consumption
- The Role of CSR in Sustainable Swedish Startups - Beyond Sustainability as an Exclusive Selling Poin
- The Complexity of Consumer Trust in Sustainability Communication
- Social Media Influencers Driving the Pre- Purchase Phase of the Consumer’s Decision-Making Process. A Comparison Between Hedonic and Utilitarian Products
- Case Events as an Employer Branding Initiative