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- 2018
- Brand Identity in the Era of Social Media - Rethinking Existing Brand Identity Frameworks
- You Never Get a Second Chance for a First Impression
- So Fresh and So Green. An Exploratory Study of Consumers Perceptions of Green Brand Extensions.
- PRICE PREMIUM FAST-MOVING CONSUMER GOODS
- “Make a difference - Make a mistake”: A difference in perception of and preference for a product with mistake for luxury and mass market brands
- A Glossy Relationship - How consumers form a relationship with curated subscription box brands
- Explorative study on how retailers use store environment to communicate CSR from corporate level to store level
- Case Events as an Employer Branding Initiative
- Understanding the Showroom - An Exploratory Study of Consumer Value from In-Store Technology
- The social media paradox