1 – 10 of 257
- show: 10
- |
- sort: year (new to old)
Close
Embed this list
<iframe src=""
width=""
height=""
allowtransparency="true"
frameborder="0">
</iframe>
- 2018
- Brand Identity in the Era of Social Media - Rethinking Existing Brand Identity Frameworks
- You Never Get a Second Chance for a First Impression
- So Fresh and So Green. An Exploratory Study of Consumers Perceptions of Green Brand Extensions.
- “Make a difference - Make a mistake”: A difference in perception of and preference for a product with mistake for luxury and mass market brands
- A Glossy Relationship - How consumers form a relationship with curated subscription box brands
- PRICE PREMIUM FAST-MOVING CONSUMER GOODS
- Explorative study on how retailers use store environment to communicate CSR from corporate level to store level
- The Complexity of Consumer Trust in Sustainability Communication
- Social Media Influencers Driving the Pre- Purchase Phase of the Consumer’s Decision-Making Process. A Comparison Between Hedonic and Utilitarian Products
- The social media paradox