Perceived Authenticity and Consumer Response to AI-Generated Versus Human- Generated Marketing Content
(2025) BUSN39 20251Department of Business Administration
Please use this url to cite or link to this publication:
http://lup.lub.lu.se/student-papers/record/9192058
- author
- Nadezdina, Anastasija LU and Comstedt, Ellen LU
- supervisor
-
- Burak Tunca LU
- organization
- course
- BUSN39 20251
- year
- 2025
- type
- H1 - Master's Degree (One Year)
- subject
- language
- English
- id
- 9192058
- date added to LUP
- 2025-06-30 12:14:57
- date last changed
- 2025-06-30 12:14:57
@misc{9192058,
author = {{Nadezdina, Anastasija and Comstedt, Ellen}},
language = {{eng}},
note = {{Student Paper}},
title = {{Perceived Authenticity and Consumer Response to AI-Generated Versus Human- Generated Marketing Content}},
year = {{2025}},
}