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2021
Mark Football Sponsorship in a context of Club Rivalry: the possible moderating effect of product type based on the FCB grid
Tellene, Léandre ^LU (2021) BUSN39 20211
Department of Business Administration
- Master (One yr)
Mark Value Is in the Eyes of the Beholder - A quantitative study about the moderating effect of consumers' need for uniqueness in the relationship between consumers' brand stereotypes, brand emotions and perceived emotional value of cor-porate brands
Brishammar, Johan ^LU and Eriksson, Pernilla ^LU (2021) BUSN39 20211
Department of Business Administration
- Master (One yr)
Mark Tone Deaf Marketing or Genuine Activism?
Voinow, Alexandra Veronica ^LU and Kropinova, Anastasija ^LU (2021) BUSN39 20211
Department of Business Administration
- Master (One yr)
Mark The Effect of Environmentally-Relevant Personal Values on the Purchase Intention of Second-Hand Clothing: A Quantitative Study
Asif, Moen ^LU and Asif, Sarah ^LU (2021) BUSN39 20211
Department of Business Administration
- Master (One yr)
Mark Reminding You to Purchase
Andersson Eneberg, Joel ^LU and Jokela, Pauli ^LU (2021) BUSN39 20211
Department of Business Administration
- Master (One yr)
Mark Analysing the Consumption Motives of Plant-Based Food Alternatives: The underlying Benefit of Virtue Signalling
Albrecht, Anika ^LU and Mauch, Svenja Lena ^LU (2021) BUSN39 20211
Department of Business Administration
- Master (One yr)
2020
Mark Try to Spell Marketing Without AR - Impossible
Hörwing, Martina ^LU and Frick, Anna ^LU (2020) BUSN39 20201
Department of Business Administration
- Master (One yr)
Mark Virtual Influencing: Uncharted Frontier in the Uncanny Valley
Creasey, Mary Caroline ^LU and Vázquez Anido, Adrián ^LU (2020) BUSN39 20201
Department of Business Administration
- Master (One yr)
Mark Surviving in the Era of Sustainability Marketing – The impact of green claims on consumers’ purchase intention of environmentally friendly fashion products
van de Haar, Ilse ^LU and Hesseborn, Louise ^LU (2020) BUSN39 20201
Department of Business Administration
- Master (One yr)
Mark Ownership is so last year! An investigation of the relationship between consumer characteristics and attitude towards rental of second-hand clothing
Dassen, Fleur Querida ^LU and Lombardi, Lisa ^LU (2020) BUSN39 20201
Department of Business Administration
- Master (One yr)

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your query:: Remove supervisor: Tunca, Burak