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2025
Mark Destruction or Desire? The Impact of Exclusionary Tactics in Luxury Branding Among Young Consumers
Resneli, Ceyda ^LU and Alisic, Halima ^LU (2025) BUSN39 20251
Department of Business Administration
- Master (One yr)
Mark Hedging With Heritage: Investigating The Risk-Mitigating Role Of Corporate Brand Heritage
Lee Alm, Daniel ^LU and Tserenbat, Undral ^LU (2025) BUSN39 20251
Department of Business Administration
- Master (One yr)
Mark Click Me Baby One More Time - Understanding the Role of Luxury Consumer Motivations in Click-Through Intention on AI-Powered Product Recommendations
De Luca, Elena ^LU and Le Fort Magalhaes, Eduardo ^LU (2025) BUSN39 20251
Department of Business Administration
- Master (One yr)
Mark Viral Marketing Dynamics in the Fashion and Beauty Industry: A Quantitative Analysis Using the Theory of Planned Behavior
Peinado Pelliciari, Giullya Ana ^LU and Andriollo, Dafne ^LU (2025) BUSN39 20251
Department of Business Administration
- Master (One yr)
Mark Does Teamwork Really Make the Dream Work? Sentiment Analysis of Masstige Collaborations Through Data Scraping
Norberg, Nelson ^LU and Villalobos, Isabella ^LU (2025) BUSN39 20251
Department of Business Administration
- Master (One yr)
Mark Perceived Authenticity and Consumer Response to AI-Generated Versus Human- Generated Marketing Content
Nadezdina, Anastasija ^LU and Comstedt, Ellen ^LU (2025) BUSN39 20251
Department of Business Administration
- Master (One yr)
Mark Privacy Concerns: Does Online Activity Type Matter?
Kavaliauskaite, Roberta ^LU and Miteva, Aleksandra ^LU (2025) BUSN39 20251
Department of Business Administration
- Master (One yr)
Mark The Name Game in Charitable Fundraising: A Quantitative Study on Brand Name Perception and Donation Willingness Among Adults Affected by Type 1 Diabetes
Janson, Siri ^LU and Landström, Ruth ^LU (2025) BUSN39 20251
Department of Business Administration
- Master (One yr)
Mark NGO–For-Profit Co-Branding as a Credibility Boost: An Experimental Study on Brand Attitudes and Purchase Intention for Co-Branded Green Products
Holzleitner, Emma ^LU and Hausleitner, Victoria Sophie ^LU (2025) BUSN39 20251
Department of Business Administration
- Master (One yr)
Mark Inclusive Marketing in Cosmetics: An Examination of the Effects of Diverse Representation on Brand Authenticity Perceptions and Long-Term Brand Relationships in the Makeup Sector
Bolioni, Sofia ^LU and Meda, Marzia ^LU (2025) BUSN39 20251
Department of Business Administration
- Master (One yr)

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your query:: Remove supervisor: Tunca, Burak