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2025
Mark Hedging With Heritage: Investigating The Risk-Mitigating Role Of Corporate Brand Heritage
Lee Alm, Daniel ^LU and Tserenbat, Undral ^LU (2025) BUSN39 20251
Department of Business Administration
- Master (One yr)
Mark Does Teamwork Really Make the Dream Work? Sentiment Analysis of Masstige Collaborations Through Data Scraping
Norberg, Nelson ^LU and Villalobos, Isabella ^LU (2025) BUSN39 20251
Department of Business Administration
- Master (One yr)
Mark Privacy Concerns: Does Online Activity Type Matter?
Kavaliauskaite, Roberta ^LU and Miteva, Aleksandra ^LU (2025) BUSN39 20251
Department of Business Administration
- Master (One yr)
Mark Click Me Baby One More Time - Understanding the Role of Luxury Consumer Motivations in Click-Through Intention on AI-Powered Product Recommendations
De Luca, Elena ^LU and Le Fort Magalhaes, Eduardo ^LU (2025) BUSN39 20251
Department of Business Administration
- Master (One yr)
Mark Viral Marketing Dynamics in the Fashion and Beauty Industry: A Quantitative Analysis Using the Theory of Planned Behavior
Peinado Pelliciari, Giullya Ana ^LU and Andriollo, Dafne ^LU (2025) BUSN39 20251
Department of Business Administration
- Master (One yr)
Mark Perceived Authenticity and Consumer Response to AI-Generated Versus Human- Generated Marketing Content
Nadezdina, Anastasija ^LU and Comstedt, Ellen ^LU (2025) BUSN39 20251
Department of Business Administration
- Master (One yr)
2024
Mark Consumer Behavior in Podcast Advertising: A Planned Behavior Theory Approach to Promotional Codes
Bernal, Diego ^LU and Timur, Duygu ^LU (2024) BUSN39 20241
Department of Business Administration
- Master (One yr)
Mark From Credibility to Connection: Exploring the Dynamics between Influencer Credibility and Parascocial Relationships
Nguyen, Tran Thuy-Tien Tina ^LU and Borgel, Saskia ^LU (2024) BUSN39 20241
Department of Business Administration
- Master (One yr)
Mark The Contradictory Voyage Towards Personalization
Safaee, Sara ^LU and Schokker, Jilke Jitske ^LU (2024) BUSN39 20241
Department of Business Administration
- Master (One yr)
Mark Tuning in: Ad Attributes and Listener Attitudes A Quantitative Study on How Swedish Millennial Podcast Listeners Perceive Advertising Value and their Attitudes Toward Podcast Advertising
Ali-Babaeian-Nassab, Assal ^LU and Delgadillo Ryberg, Rosa ^LU (2024) BUSN39 20241
Department of Business Administration
- Master (One yr)

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your query:: Remove supervisor: Tunca, Burak