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Click Me Baby One More Time - Understanding the Role of Luxury Consumer Motivations in Click-Through Intention on AI-Powered Product Recommendations

De Luca, Elena LU and Le Fort Magalhaes, Eduardo LU (2025) BUSN39 20251
Department of Business Administration
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author
De Luca, Elena LU and Le Fort Magalhaes, Eduardo LU
supervisor
organization
course
BUSN39 20251
year
type
H1 - Master's Degree (One Year)
subject
language
English
id
9206899
date added to LUP
2025-06-30 15:39:12
date last changed
2025-06-30 15:39:12
@misc{9206899,
  author       = {{De Luca, Elena and Le Fort Magalhaes, Eduardo}},
  language     = {{eng}},
  note         = {{Student Paper}},
  title        = {{Click Me Baby One More Time - Understanding the Role of Luxury Consumer Motivations in Click-Through Intention on AI-Powered Product Recommendations}},
  year         = {{2025}},
}