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- 2023
-
Mark
Hur svenska hushåll anpassar sig till förändrad köpkraft
(
- Bach. Degree
-
Mark
Building Blocks for a Better Buyer Experience: Consumer Perceptions of Blockchain Authentication Methods in Second-Hand Luxury E-Commerce
(
- Master (One yr)
-
Mark
Hållbarhetsmått, hållbarhetsanseende och finansiell prestation- En jämförande studie av hur hållbarhetsmått och konsument-hållbarhetsanseende påverkar företags finansiella prestation
(
- Bach. Degree
-
Mark
Om data ger precision, träffar den rätt?
(
- Bach. Degree
-
Mark
An analysis of how video advertising factors influence consumers' impulse purchase intentions — In the context of short-form video
(
- Master (One yr)
-
Mark
The Great Brand Debate: An Analysis of Consumer Perceptions for Private Labels and National Brands Across Product Categories
(
- Master (One yr)
-
Mark
The Bouquet of Wine Consumption Drivers
(
- Master (One yr)
-
Mark
The Impact of Marketing Channels on Customer Perceived Brand Values in Omnichannel Retailing: Moderating Role of Cultural Differences
(
- Master (One yr)
- 2021
-
Mark
Reminding You to Purchase
(
- Master (One yr)
-
Mark
The Effect of Environmentally-Relevant Personal Values on the Purchase Intention of Second-Hand Clothing: A Quantitative Study
(
- Master (One yr)
-
Mark
Analysing the Consumption Motives of Plant-Based Food Alternatives: The underlying Benefit of Virtue Signalling
(
- Master (One yr)
-
Mark
Football Sponsorship in a context of Club Rivalry: the possible moderating effect of product type based on the FCB grid
(
- Master (One yr)
-
Mark
Value Is in the Eyes of the Beholder - A quantitative study about the moderating effect of consumers' need for uniqueness in the relationship between consumers' brand stereotypes, brand emotions and perceived emotional value of cor-porate brands
(
- Master (One yr)
-
Mark
Tone Deaf Marketing or Genuine Activism?
(
- Master (One yr)
- 2020
-
Mark
Try to Spell Marketing Without AR - Impossible
(
- Master (One yr)
-
Mark
Anledningar till att individer följer influencers - En studie utifrån ett marknadsföringspsykologiskt perspektiv
(
- Bach. Degree
-
Mark
Syftesdriven parterapi - för ett lyckat förhållande. En kvalitativ studie av förhållandet mellan marknadsförarens mål och konsumentens upplevelse av syftesdriven reklamfilm.
(
- Bach. Degree
-
Mark
Engagera på social media. Vilka faktorer driver den svenska konsumenten till Customer Engagement på Instagram?
(
- Bach. Degree
-
Mark
Investera i traditionell eller digital media? Typ av medias effekt på finansteknologiska företag
(
- Bach. Degree
-
Mark
Virtual Influencing: Uncharted Frontier in the Uncanny Valley
(
- Master (One yr)