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- 2024
-
Mark
Exploring the Privacy Paradox: The Influence of Hedonic and Utilitarian Shopping Motivations in E-tailing
(
- Master (One yr)
-
Mark
In the Spotlight or Blending In: Navigating Product Placement Interaction Levels in VR Gaming
(
- Master (One yr)
-
Mark
Fit for Influence A quantitative study on fitness influencers’ impact on social media users’ state self-esteem
(
- Master (One yr)
-
Mark
Consumer Behavior in Podcast Advertising: A Planned Behavior Theory Approach to Promotional Codes
(
- Master (One yr)
-
Mark
From Credibility to Connection: Exploring the Dynamics between Influencer Credibility and Parascocial Relationships
(
- Master (One yr)
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Mark
The Contradictory Voyage Towards Personalization
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- Master (One yr)
-
Mark
Tuning in: Ad Attributes and Listener Attitudes A Quantitative Study on How Swedish Millennial Podcast Listeners Perceive Advertising Value and their Attitudes Toward Podcast Advertising
(
- Master (One yr)
-
Mark
Is Engagement Intimate? A Process Fluency Perspective on Content Category and Modality across TikTok and Instagram
(
- Master (One yr)
- 2023
-
Mark
The Bouquet of Wine Consumption Drivers
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- Master (One yr)
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Mark
Building Blocks for a Better Buyer Experience: Consumer Perceptions of Blockchain Authentication Methods in Second-Hand Luxury E-Commerce
(
- Master (One yr)