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​​Tuning in: Ad Attributes and Listener Attitudes A Quantitative Study on How Swedish Millennial Podcast Listeners Perceive Advertising Value and their Attitudes Toward Podcast Advertising

Ali-Babaeian-Nassab, Assal LU and Delgadillo Ryberg, Rosa LU (2024) BUSN39 20241
Department of Business Administration
Please use this url to cite or link to this publication:
author
Ali-Babaeian-Nassab, Assal LU and Delgadillo Ryberg, Rosa LU
supervisor
organization
course
BUSN39 20241
year
type
H1 - Master's Degree (One Year)
subject
language
English
id
9167304
date added to LUP
2024-06-25 13:03:52
date last changed
2024-06-25 13:03:52
@misc{9167304,
  author       = {{Ali-Babaeian-Nassab, Assal and Delgadillo Ryberg, Rosa}},
  language     = {{eng}},
  note         = {{Student Paper}},
  title        = {{​​Tuning in: Ad Attributes and Listener Attitudes A Quantitative Study on How Swedish Millennial Podcast Listeners Perceive Advertising Value and their Attitudes Toward Podcast Advertising}},
  year         = {{2024}},
}