LUP Statistics
Record
- Title
- Tuning in: Ad Attributes and Listener Attitudes A Quantitative Study on How Swedish Millennial Podcast Listeners Perceive Advertising Value and their Attitudes Toward Podcast Advertising
- Type
- Student Paper
- Publ. year
- 2024
- Author/s
- Ali-Babaeian-Nassab, Assal; Delgadillo Ryberg, Rosa
- Department/s
- Department of Business Administration
- In LUP since
- 2024-06-25
Downloads
Total | This Year | This Month |
9 | 9 | 7 |
Unknown | 1 (100%) |