Tuning in: Ad Attributes and Listener Attitudes A Quantitative Study on How Swedish Millennial Podcast Listeners Perceive Advertising Value and their Attitudes Toward Podcast Advertising
(2024) BUSN39 20241Department of Business Administration
Please use this url to cite or link to this publication:
http://lup.lub.lu.se/student-papers/record/9167304
- author
- Ali-Babaeian-Nassab, Assal LU and Delgadillo Ryberg, Rosa LU
- supervisor
-
- Burak Tunca LU
- organization
- course
- BUSN39 20241
- year
- 2024
- type
- H1 - Master's Degree (One Year)
- subject
- language
- English
- id
- 9167304
- date added to LUP
- 2024-06-25 13:03:52
- date last changed
- 2024-06-25 13:03:52
@misc{9167304, author = {{Ali-Babaeian-Nassab, Assal and Delgadillo Ryberg, Rosa}}, language = {{eng}}, note = {{Student Paper}}, title = {{Tuning in: Ad Attributes and Listener Attitudes A Quantitative Study on How Swedish Millennial Podcast Listeners Perceive Advertising Value and their Attitudes Toward Podcast Advertising}}, year = {{2024}}, }