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- 2025
-
Mark
NGO–For-Profit Co-Branding as a Credibility Boost: An Experimental Study on Brand Attitudes and Purchase Intention for Co-Branded Green Products
- Master (One yr)
- 2024
-
Mark
The Future of Employer Branding: How are the expectations and values of Generation Z reshaping employer branding strategies and what are the implications for Managers?
(2024) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20242
Department of Business Administration- Master (One yr)