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2025
Mark Through the Glass Door: Bridging the Identity-Reputation Gap via Crowdsourced Employee Ratings
Tran, Canh Yen Nhi ^LU and Griffith, Mia Bernadette ^LU (2025) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20252
Department of Business Administration
- Master (One yr)
Mark When Brands Become Myths: Cultural Branding and Consumer Perceptions of Corporate Identity
Mercado Salazar, Juan Pablo ^LU ; Mahmood, Mawj Ahmed ^LU and Pejic, Milana ^LU (2025) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20252
Department of Business Administration
- Misc.
Mark From Local Champions to Global Players: A Comparative Study of Chinese Automotive Brands’ Global Strategies across the Timeline
Tran, Uyen Hong Phuong ^LU ; Pan, Xinyuan ^LU and Hoogervorst, Erik ^LU (2025) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20252
Department of Business Administration
- Master (One yr)
Mark How CEO/Founders' Social and Political Expression Impacts Gen Z's Brand Loyalty: A Comparative Analysis of Starbucks, Ben & Jerry’s, and Spotify
Boldrini, Aurora ^LU ; Paolucci, Elena ^LU and Schmidt, Simon ^LU (2025) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20252
Department of Business Administration
- Misc.
Mark LinkedIn as a Strategic Brand‑Building Tool: A Dual Perspective on Personal and Corporate Branding
Degjoni, Aldiron ^LU ; Klinga, Marcus ^LU and Ortega, Gregorio ^LU (2025) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20252
Department of Business Administration
- Master (One yr)
Mark The Silver Generation’s perception of sustainable fashion marketing
Enríquez Martínez, Tania ^LU ; Essaidi, Noor Alzahra Munib ^LU and Bosdijk, Ayomi ^LU (2025) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20252
Department of Business Administration
- Master (One yr)
Mark How does taking a political or social stance influence the way consumers form associations and expectations of a brand?
Casey, Lauren ^LU ; Bjerström, Ellen ^LU and Bekes, Max Johan ^LU (2025) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20252
Department of Business Administration
- Master (One yr)
Mark The survival of VELO
Eriksoo, Linn ^LU ; Larsson, Rebecca ^LU and Syrén, Josephine ^LU (2025) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20252
Department of Business Administration
- Misc.
Mark The Shadow Communication Model
Nunstedt Strömberg, Saga ^LU ; Eriksson, William ^LU and Senkler, Ole ^LU (2025) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20252
Department of Business Administration
- Master (One yr)
Mark "Established Since...": How Pioneer Brands Use Time in Heritage Branding
Garfield, Mallory ^LU ; Jaimes Guerra, Adriana Geraldine ^LU and Secretin, Lucie ^LU (2025) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20252
Department of Business Administration
- Master (One yr)

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