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- 2020
- Changing brand perceptions: Nespresso’s efforts to be perceived as a sustainable coffee brand
- Brand revitalization in the music industry: a case study approach
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Activating Brand Nostalgia: A case study of Cuba Cola and Igloo
(2020) In : LBMG Strategic Brand Management - Masters Paper Series BUSN21 20202
Department of Business Administration Mark -
Restaurant industry's response to Covid-19
(2020) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20202
Department of Business Administration Mark - The Art of Scarcity
- A framework for external crisis communication due to wolrd instability: A qualitive study on the travel industry
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Frankful, the game changer in the taco shelf
(2020) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20202
Department of Business Administration Mark -
Antagonistic Nation Branding Strategies: The Case of North Korea
(2020) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20202
Department of Business Administration Mark -
Once upon a time there was a signature story
(2020) In LBMG Strategic Brand Management - Master Paper Series BUSN21 20202
Department of Business Administration Mark -
Financial brands taking a stand: Exploring the impact of advertised social activism on a brand's image in the financial services sector
(2020) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20202
Department of Business Administration Mark