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- 2019
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Leadership and Brand Alignment
(2019) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20192
Department of Business Administration Mark -
Gay-themed advertising in a cultural context
(2019) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20192
Department of Business Administration Mark -
Got no milk? Exploring consumer involvement and brand identity of the non-dairy brands Oatly and Alpro
(2019) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20192
Department of Business Administration Mark -
Management of Events Over Time: The Paradox of Brand Continuity and Change
(2019) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20192
Department of Business Administration Mark -
Are limited editions limited to products?
(2019) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20192
Department of Business Administration Mark -
The Role of Online Brand Community and Social Networks in Corporate Brand Development: A focus on the machinery equipment industry
(2019) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20192
Department of Business Administration Mark -
The Threats of Brand Rejuvenation: The Land Rover Defender Case
(2019) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20192
Department of Business Administration Mark - 2018
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Brand Identity and Image Gaps
(2018) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20182
Department of Business Administration Mark -
Should we stay or should we go? - Key brand elements that can be affected by sponsorship issues and how to communicate the “go-decision”
(2018) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20182
Department of Business Administration Mark -
Dramatically Changing Brand Image
(2018) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20182
Department of Business Administration Mark