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2022
Mark Is female empowerment always good?
Sandberg, Johanna ^LU ; Persson, Amanda ^LU and Friman, Victoria ^LU (2022) BUSN21 20222
Department of Business Administration
- Misc.
Mark Sport event sponsorship: How to step up your game
Christensen, Henriette Grønlund ^LU ; Rauthe, Tessa ^LU and Buob, Camille ^LU (2022) BUSN21 20222
Department of Business Administration
- Master (One yr)
Mark To be or not to be…green, that is the question
Chen, Zikang ^LU ; Mellin, Anna ^LU and Petkova, Ivelina ^LU (2022) BUSN21 20222
Department of Business Administration
- 1st term paper
Mark Overstretching the Corporate Brand: How to Guide the Brand Image When Extending the Brand?
Kozhevnikov, Nikolai ^LU ; Rosin, Sofia ^LU and Castro Jimenez, Daniel ^LU (2022) BUSN21 20222
Department of Business Administration
- Master (One yr)
Mark Heritage luxury brands in millennial times
Sun, Zehui ^LU ; Cheng, Xiaoyuan ^LU and Sukaj, Tanja ^LU (2022) BUSN21 20222
Department of Business Administration
- 1st term paper
Mark Is there a common theme?: A case study on the mediating influence of brand nostalgia between revitalization and brand image of theme parks
Köhler, Jasmijn Heliantha ^LU ; Ånäs, Miranda ^LU and Molano Ramirez, Maria Alejandra ^LU (2022) BUSN21 20222
Department of Business Administration
- Master (One yr)
Mark How fragrance brands can create a memorable and positive brand experience online
Falco, Alessia ^LU ; Martine Jambu, Lauriane ^LU and van der Tol, Kim ^LU (2022) BUSN21 20222
Department of Business Administration
- Misc.
Mark Healthwashing: How Food Companies Can Influence Consumers’ Purchase Behaviors
de Leon, Valeria ^LU ; Haji Ramezani, Maryam ^LU and Valencia, Lourdes ^LU (2022) BUSN21 20222
Department of Business Administration
- Misc.
Mark Bridging the gap: An exploration into how NFTs can be used as a tool for brand management
de Lima, Diogo ^LU ; Kalnina, Anete Katrina ^LU and Franzén, Sebastian ^LU (2022) BUSN21 20222
Department of Business Administration
- Master (One yr)
Mark Increasing Brand Accessibility Without Compromising Brand Identity
Moorhouse, Darragh ^LU ; Wang, Hongning ^LU and Zhang, Haotian ^LU (2022) In Increasing Brand Accessibility Without Compromising Brand Identity BUSN21 20222
Department of Business Administration
- Master (One yr)

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