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- 2021
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Mark
Business-to-signature-story-to-Business
- Misc.
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Mark
How to use brand experience to generate brand loyalty - A case study of theme parks
- Misc.
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Mark
Study the social context initiating brand activism and explore the significant components of effective brand activism as well as its pitfalls.
- Master (One yr)
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Mark
How corporations’ transition from product branding to corporate branding
- Misc.
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Mark
How Can Scents Influence the Way Customers Perceive Hotel Brands? Analysis on the Importance of Scents as part of Branding in the Hotel Industry
- Misc.
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Mark
The greater good initiatives of country branding
(2021) In The Strategic Brand Management: Master Papers series BUSN21 20212
Department of Business Administration- Master (One yr)
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Mark
Leveraging brand co-creation in a digital era: An IKEA case study
(2021) In The Strategic Brand Management: Master Papers BUSN21 20212
Department of Business Administration- Misc.
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Mark
Good Guy versus Bad Guy: How are Patagonia´s and H&M´s Green(wash)ing Strategies Perceived among Consumers?
(2021) In Strategic Brand Management - Masters Paper Series BUSN21 20212
Department of Business Administration- Misc.
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Mark
How weird elements in brand communication can strengthen brand intimacy.
- Master (One yr)
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Mark
Disruptive communication: How to overcome stigma - A case study of Kappahl, Tena, Estrid and Deodoc
(2021) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20212
Department of Business Administration- Misc.