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2025
Mark When Brands Become Myths: Cultural Branding and Consumer Perceptions of Corporate Identity
Mercado Salazar, Juan Pablo ^LU ; Mahmood, Mawj Ahmed ^LU and Pejic, Milana ^LU (2025) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20252
Department of Business Administration
- Misc.
Mark EMNEs in the Pharmaceutical Industry: Exploring the Impact of National Political Stability Levels on Entry Frequency
Mus, Mirona Teodora ^LU ; Pejic, Milana ^LU and Coleman Söderlund, Caeley Schae ^LU (2025) IBUH19 20251
Department of Business Administration
- Bach. Degree