Publications | LUP Student Papers

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2025
Mark Ye or Nay? - When Partnerships Turn Sour
Norberg, Nelson ^LU ; De Luca, Elena ^LU and Lee Alm, Daniel ^LU (2025) In LBMG Corporate Brand Management and Reputation - Masters Case Series BUSN35 20251
Department of Business Administration
- Misc.
Mark Hedging With Heritage: Investigating The Risk-Mitigating Role Of Corporate Brand Heritage
Lee Alm, Daniel ^LU and Tserenbat, Undral ^LU (2025) BUSN39 20251
Department of Business Administration
- Master (One yr)
2024
Mark Venturing Abroad: The liability of foreignness on European venture capital investment returns
Claesson, Alexander ^LU ; Lee Alm, Daniel ^LU and Boras, Sara ^LU (2024) IBUH19 20241
Department of Business Administration
- Bach. Degree
Mark Why Longevity Wins - The Dove Blueprint for Long-Term Marketing Success
Tserenbat, Undral ^LU ; Lee Alm, Daniel ^LU and Kusche, Fiona ^LU (2024) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20242
Department of Business Administration
- Misc.