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- 2020
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The clash between Ikea's brand identity, ideologies and employees' values
(2020) In LBMG Corporate Brand Management and Reputation - Masters Case Series BUSN35 20201
Department of Business Administration Mark -
Veni, Vidi...Vici? Polański & the Académie des César
(2020) In LBMG Corporate Brand Management and Reputation - Masters Case Series BUSN35 20201
Department of Business Administration Mark -
Let's empower women... Oh! But not in our management board
(2020) In LBMG Corporate Brand Management and Reputation - Masters Case Series BUSN35 20201
Department of Business Administration Mark -
Case - How should Naturkompaniet manage Black Friday?
(2020) In LBMG Corporate Brand Management and Reputation - Masters Case Series BUSN35 20201
Department of Business Administration Mark -
God Save the British Monarchy's Brand
(2020) In LBMG Corporate Brand Management and Reputation - Masters Case Series BUSN35 20201
Department of Business Administration Mark -
Shaving off Toxic Masculinity
(2020) In LBMG Corporate Brand Management and Reputation - Masters Case Series BUSN35 20201
Department of Business Administration Mark -
Airbnb - From authentic hero to mainstream zero
(2020) In LBMG Corporate Brand Management and Reputation - Masters Case Series BUSN35 20201
Department of Business Administration Mark -
How explosive should the launch of the new Samsung Galaxy Note8 be?
(2020) In LBMG Corporate Brand Management and Reputation - Masters Case Series BUSN35 20201
Department of Business Administration Mark -
‘’Patent vs Patients’’: A case on Novartis patent application in India
(2020) In LBMG Corporate Brand Management and Reputation - Masters Case Series BUSN35 20201
Department of Business Administration Mark -
Boeing: What to do when your employees think you are a monkey?
(2020) In LBMG Corporate Brand Management and Reputation - Masters Case Series BUSN35 20201
Department of Business Administration Mark