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The Milk War: Defending Dairy or Milking the Plant-Based Trend?

Andersson, Elvira LU ; Holmström, Emma LU and Johansson, Emma LU (2025) In LBMG Corporate Brand Management and Reputation - Masters Case Series BUSN35 20251
Department of Business Administration
Please use this url to cite or link to this publication:
author
Andersson, Elvira LU ; Holmström, Emma LU and Johansson, Emma LU
supervisor
organization
course
BUSN35 20251
year
type
L3 - Miscellaneous, Projetcs etc.
subject
publication/series
LBMG Corporate Brand Management and Reputation - Masters Case Series
language
English
id
9186901
date added to LUP
2025-03-27 13:21:16
date last changed
2025-03-27 13:21:16
@misc{9186901,
  author       = {{Andersson, Elvira and Holmström, Emma and Johansson, Emma}},
  language     = {{eng}},
  note         = {{Student Paper}},
  series       = {{LBMG Corporate Brand Management and Reputation - Masters Case Series}},
  title        = {{The Milk War: Defending Dairy or Milking the Plant-Based Trend?}},
  year         = {{2025}},
}