Publications | LUP Student Papers

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2025
Mark Vässla – The Cost of Ambition
Liang, Rui ^LU ; Ekvall, David ^LU and Cederin, Nils ^LU (2025) In LBMG Corporate Brand Management and Reputation - Masters Case Series BUSN35 20251
Department of Business Administration
- 2nd term paper
Mark Branding the Kingdom: How Saudi Arabia Uses Global Sports to Communicate its Nation Brand
Syrén, Oscar ^LU and Cederin, Nils ^LU (2025) BUSN39 20251
Department of Business Administration
- Master (One yr)
2024
Mark Brand Experience in Online and Physical Retail Spaces – A Polestar Case Study
Cederin, Nils ^LU ; Syrén, Oscar ^LU and Skøtt, Emil ^LU (2024) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20242
Department of Business Administration
- Master (One yr)