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Brand Experience in Online and Physical Retail Spaces – A Polestar Case Study

Cederin, Nils LU ; Syrén, Oscar LU and Skøtt, Emil LU (2024) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20242
Department of Business Administration
Please use this url to cite or link to this publication:
author
Cederin, Nils LU ; Syrén, Oscar LU and Skøtt, Emil LU
supervisor
organization
course
BUSN21 20242
year
type
H1 - Master's Degree (One Year)
subject
publication/series
LBMG Strategic Brand Management - Masters Paper Series
language
English
id
9177494
date added to LUP
2024-11-08 10:17:17
date last changed
2024-11-08 10:17:17
@misc{9177494,
  author       = {{Cederin, Nils and Syrén, Oscar and Skøtt, Emil}},
  language     = {{eng}},
  note         = {{Student Paper}},
  series       = {{LBMG Strategic Brand Management - Masters Paper Series}},
  title        = {{Brand Experience in Online and Physical Retail Spaces – A Polestar Case Study}},
  year         = {{2024}},
}