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- 2024
-
Mark
Does “wokeness” build a strong brand identity? Gain the responsible consumer and lose the masses?
(2024) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20242
Department of Business Administration- Misc.
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Mark
Inclusivity as an Image Bumper: Explored through Monki's Size Range Reduction
(2024) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20242
Department of Business Administration- Misc.
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Mark
The Future of Employer Branding: How are the expectations and values of Generation Z reshaping employer branding strategies and what are the implications for Managers?
(2024) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20242
Department of Business Administration- Master (One yr)
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Mark
The Power of Sustainable Packaging for Cosmetics: What Impact does it have on Consumers in Europe?
(2024) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20242
Department of Business Administration- Master (One yr)
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Mark
Brand Experience in Online and Physical Retail Spaces – A Polestar Case Study
(2024) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20242
Department of Business Administration- Master (One yr)
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Mark
Diamonds & Disruption: Evaluating Brand Identity Fit in "Inside the Box" vs. "Outside the Box" Co-Branding Strategies - A Case Study of Tiffany & Co.
(2024) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20242
Department of Business Administration- Master (One yr)
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Mark
Safeguarding Luxury: Managing Exclusivity and Brand Image During Downward Line Extensions
(2024) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20242
Department of Business Administration- Master (One yr)
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Mark
Shifting Paradigms or Strategic Adaptation: Exploring the Impact of Price-Driven E-Commerce Platforms on Traditional Branding Values
(2024) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20242
Department of Business Administration- Misc.
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Mark
Will brands without a purpose cease to exist?
(2024) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20242
Department of Business Administration- Master (One yr)
- 2023
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Mark
The role of customer-based brand equity in the direct-to-consumer business model
- Master (One yr)