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- 2023
-
Mark
The role of customer-based brand equity in the direct-to-consumer business model
(
- Master (One yr)
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Mark
The impact of Colour Psychology on Packaging in the Food Industry: The Case of Chocolate and Yogurt
(
- Master (One yr)
-
Mark
Collaborative Couture: Decoding Relative Pricing Strategies and its Impact on Brand Equity
(
- Misc.
-
Mark
Multi-Level-Marketing shaping and supporting Brand Identity
(
- Misc.
-
Mark
Turning Consumers into Supporters: Understanding Loyalty Through Football Teams
2023) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20232(
Department of Business Administration- Master (One yr)
-
Mark
Love is all you need - Defining the concept of love brands
(
- Master (One yr)
-
Mark
Nostalgia as a Tool to Revitalize brands: a case study of the Barbie and Super Mario Bros films
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- Misc.
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Mark
How Body Positivity affects Brand Image in the fashion industry
(
- Master (One yr)
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Mark
The amaz(e)ing brand experience: Exploring the impact of a maze-like store layout on brand experience
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- Misc.
- 2022
-
Mark
Is female empowerment always good?
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- Misc.
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Mark
To be or not to be…green, that is the question
(
- 1st term paper
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Mark
Heritage luxury brands in millennial times
(
- 1st term paper
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Mark
Is there a common theme?: A case study on the mediating influence of brand nostalgia between revitalization and brand image of theme parks
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- Master (One yr)
-
Mark
How fragrance brands can create a memorable and positive brand experience online
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- Misc.
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Mark
Healthwashing: How Food Companies Can Influence Consumers’ Purchase Behaviors
(
- Misc.