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The impact of Colour Psychology on Packaging in the Food Industry: The Case of Chocolate and Yogurt

Lucietti, Ida LU ; Petrovská, Sophia LU and Li, Yufeng LU (2023) BUSN21 20232
Department of Business Administration
Abstract
Product packaging has an impact on consumers' perception of the product and their
purchasing decisions. In product packaging, colour is an important design factor. Therefore, this research paper will explore the impact of the colour of packaging on consumers' willingness to buy the product, as well as the consumers' perception of the products in the food industry.
Please use this url to cite or link to this publication:
author
Lucietti, Ida LU ; Petrovská, Sophia LU and Li, Yufeng LU
supervisor
organization
course
BUSN21 20232
year
type
H1 - Master's Degree (One Year)
subject
keywords
Colours, psychology, consumer perceptions, food industry
language
English
id
9140970
date added to LUP
2024-03-11 15:56:52
date last changed
2024-03-11 15:56:52
@misc{9140970,
  abstract     = {{Product packaging has an impact on consumers' perception of the product and their
purchasing decisions. In product packaging, colour is an important design factor. Therefore, this research paper will explore the impact of the colour of packaging on consumers' willingness to buy the product, as well as the consumers' perception of the products in the food industry.}},
  author       = {{Lucietti, Ida and Petrovská, Sophia and Li, Yufeng}},
  language     = {{eng}},
  note         = {{Student Paper}},
  title        = {{The impact of Colour Psychology on Packaging in the Food Industry: The Case of Chocolate and Yogurt}},
  year         = {{2023}},
}