The impact of Colour Psychology on Packaging in the Food Industry: The Case of Chocolate and Yogurt
(2023) BUSN21 20232Department of Business Administration
- Abstract
- Product packaging has an impact on consumers' perception of the product and their
purchasing decisions. In product packaging, colour is an important design factor. Therefore, this research paper will explore the impact of the colour of packaging on consumers' willingness to buy the product, as well as the consumers' perception of the products in the food industry.
Please use this url to cite or link to this publication:
http://lup.lub.lu.se/student-papers/record/9140970
- author
- Lucietti, Ida LU ; Petrovská, Sophia LU and Li, Yufeng LU
- supervisor
-
- Frans Melin LU
- organization
- course
- BUSN21 20232
- year
- 2023
- type
- H1 - Master's Degree (One Year)
- subject
- keywords
- Colours, psychology, consumer perceptions, food industry
- language
- English
- id
- 9140970
- date added to LUP
- 2024-03-11 15:56:52
- date last changed
- 2024-03-11 15:56:52
@misc{9140970, abstract = {{Product packaging has an impact on consumers' perception of the product and their purchasing decisions. In product packaging, colour is an important design factor. Therefore, this research paper will explore the impact of the colour of packaging on consumers' willingness to buy the product, as well as the consumers' perception of the products in the food industry.}}, author = {{Lucietti, Ida and Petrovská, Sophia and Li, Yufeng}}, language = {{eng}}, note = {{Student Paper}}, title = {{The impact of Colour Psychology on Packaging in the Food Industry: The Case of Chocolate and Yogurt}}, year = {{2023}}, }