How fragrance brands can create a memorable and positive brand experience online
(2022) BUSN21 20222Department of Business Administration
- Abstract
- The purpose of this study is to analyze how digitalization can improve the brand experience in the fragrance industry.
Please use this url to cite or link to this publication:
http://lup.lub.lu.se/student-papers/record/9102081
- author
- Falco, Alessia LU ; Martine Jambu, Lauriane LU and van der Tol, Kim LU
- supervisor
- organization
- course
- BUSN21 20222
- year
- 2022
- type
- L3 - Miscellaneous, Projetcs etc.
- subject
- keywords
- Digitalization, brand experience, fragrance industry, hedonic value, storytelling, digital communication, product trial, brand reputation, personalization, Molton Brown, Pinrose.
- language
- English
- id
- 9102081
- date added to LUP
- 2022-11-08 11:21:19
- date last changed
- 2022-11-08 11:21:19
@misc{9102081, abstract = {{The purpose of this study is to analyze how digitalization can improve the brand experience in the fragrance industry.}}, author = {{Falco, Alessia and Martine Jambu, Lauriane and van der Tol, Kim}}, language = {{eng}}, note = {{Student Paper}}, title = {{How fragrance brands can create a memorable and positive brand experience online}}, year = {{2022}}, }