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How fragrance brands can create a memorable and positive brand experience online

Falco, Alessia LU ; Martine Jambu, Lauriane LU and van der Tol, Kim LU (2022) BUSN21 20222
Department of Business Administration
Abstract
The purpose of this study is to analyze how digitalization can improve the brand experience in the fragrance industry.
Please use this url to cite or link to this publication:
author
Falco, Alessia LU ; Martine Jambu, Lauriane LU and van der Tol, Kim LU
supervisor
organization
course
BUSN21 20222
year
type
L3 - Miscellaneous, Projetcs etc.
subject
keywords
Digitalization, brand experience, fragrance industry, hedonic value, storytelling, digital communication, product trial, brand reputation, personalization, Molton Brown, Pinrose.
language
English
id
9102081
date added to LUP
2022-11-08 11:21:19
date last changed
2022-11-08 11:21:19
@misc{9102081,
  abstract     = {{The purpose of this study is to analyze how digitalization can improve the brand experience in the fragrance industry.}},
  author       = {{Falco, Alessia and Martine Jambu, Lauriane and van der Tol, Kim}},
  language     = {{eng}},
  note         = {{Student Paper}},
  title        = {{How fragrance brands can create a memorable and positive brand experience online}},
  year         = {{2022}},
}