Publications | LUP Student Papers

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2023
Mark (No use) crying over spilled milk: How can Arla Foods deal with the crisis of a disrupted dairy industry?
Rauthe, Tessa ^LU ; Lotz, Nina ^LU and Martine Jambu, Lauriane ^LU (2023) In LBMG Corporate Brand Management and Reputation - Master Cases BUSN35 20231
Department of Business Administration
- Master (One yr)
Mark Humans as enablers of digital transformation of retailers: The design system SKAPA and its users as capabilities for IKEAs digital transformation
Martine Jambu, Lauriane ^LU and Lotz, Nina ^LU (2023) BUSN39 20231
Department of Business Administration
- Master (One yr)
2022
Mark How fragrance brands can create a memorable and positive brand experience online
Falco, Alessia ^LU ; Martine Jambu, Lauriane ^LU and van der Tol, Kim ^LU (2022) BUSN21 20222
Department of Business Administration
- Misc.