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- 2021
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Mark
How to use brand experience to generate brand loyalty - A case study of theme parks
(
- Misc.
-
Mark
Good Guy versus Bad Guy: How are Patagonia´s and H&M´s Green(wash)ing Strategies Perceived among Consumers?
2021) In Strategic Brand Management - Masters Paper Series BUSN21 20212(
Department of Business Administration- Misc.
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Mark
Brands relationships: Exploring the Secret Brand Relationship
2021) In The Strategic Brand Management: Master Papers BUSN21 20212(
Department of Business Administration- Misc.
-
Mark
Managing brand crisis caused by unfounded rumors on social media: effective corporate communication strategies and time frame applications
(
- Misc.
-
Mark
Esports brand shortcomings and opportunities
(
- Misc.
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Mark
Closing the loop: A study of Brand Activism in the Fashion Industry
(
- Master (One yr)
- 2020
-
Mark
How brands can build religious loyalty
2020) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20202(
Department of Business Administration- Master (One yr)
-
Mark
A framework for generating loyalty in the alcohol industry: a case study of Heineken and Budweiser
2020) In LBMG Strategic Brand Management - Paper Series BUSN21 20202(
Department of Business Administration- Misc.
-
Mark
Activating Brand Nostalgia: A case study of Cuba Cola and Igloo
2020) In : LBMG Strategic Brand Management - Masters Paper Series BUSN21 20202(
Department of Business Administration- Master (One yr)
-
Mark
A framework for external crisis communication due to wolrd instability: A qualitive study on the travel industry
(
- 1st term paper