Publications | LUP Student Papers

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2021
Mark Faking Hitler
Caplet, Théo ^LU ; Lagler, Julia Anna ^LU and Pretz, Christina Julia ^LU (2021) In LBMG Corporate Brand Management and Reputation - Masters Case Series BUSN35 20211
Department of Business Administration
- Misc.
Mark The Role of Brand Experiences in Online Brand Communities: Examining the Effect of Brand Experience on Purchase Intention Through Brand Relationship
Do, Felicia ^LU and Caplet, Théo ^LU (2021) BUSN39 20211
Department of Business Administration
- Master (One yr)
2020
Mark How brands can build religious loyalty
Bander, Mirza ^LU ; Caplet, Théo and Hartvig, Yasmine (2020) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20202
Department of Business Administration
- Master (One yr)