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Faking Hitler

Caplet, Théo LU ; Lagler, Julia Anna LU and Pretz, Christina Julia LU (2021) In LBMG Corporate Brand Management and Reputation - Masters Case Series BUSN35 20211
Department of Business Administration
Abstract
On April 25, 1983, STERN, a renowned German magazine, held a press conference attended by more than 200 journalists and 27 television crews from all around the world. On that day, STERN announced that it had obtained private diaries of Adolf Hitler through a confidential source and intended to publish them. The Hamburg based magazine had already signed several contracts with various European magazines and newspapers to sell them exclusive serialization rights for the publication of those diaries. Despite rising doubts, on April 28, 1983, excerpts from the diaries were published as a series by the German magazine. "Hitler's diaries discovered" was the headline of this first STERN issue. In parallel, other European magazines and newspapers,... (More)
On April 25, 1983, STERN, a renowned German magazine, held a press conference attended by more than 200 journalists and 27 television crews from all around the world. On that day, STERN announced that it had obtained private diaries of Adolf Hitler through a confidential source and intended to publish them. The Hamburg based magazine had already signed several contracts with various European magazines and newspapers to sell them exclusive serialization rights for the publication of those diaries. Despite rising doubts, on April 28, 1983, excerpts from the diaries were published as a series by the German magazine. "Hitler's diaries discovered" was the headline of this first STERN issue. In parallel, other European magazines and newspapers, which had acquired the exclusive rights to publish the diaries in their home countries, followed STERN in their decision. On May 6, 1983, the diaries were officially declared to be forgeries after thorough scientific investigations by the German Federal Criminal Police Office. STERN and the other media organizations involved in the scandal faced severe criticism and were at risk of losing their credibility and good reputation. (Less)
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author
Caplet, Théo LU ; Lagler, Julia Anna LU and Pretz, Christina Julia LU
supervisor
organization
alternative title
The STERN scandal and its impact on the reputation of the entire European press industry
course
BUSN35 20211
year
type
L3 - Miscellaneous, Projetcs etc.
subject
keywords
Hitler, Stern magazine, reputational crisis, crisis management, corporate identity matrix
publication/series
LBMG Corporate Brand Management and Reputation - Masters Case Series
language
English
id
9042463
date added to LUP
2021-03-29 11:03:58
date last changed
2021-03-29 11:03:58
@misc{9042463,
  abstract     = {{On April 25, 1983, STERN, a renowned German magazine, held a press conference attended by more than 200 journalists and 27 television crews from all around the world. On that day, STERN announced that it had obtained private diaries of Adolf Hitler through a confidential source and intended to publish them. The Hamburg based magazine had already signed several contracts with various European magazines and newspapers to sell them exclusive serialization rights for the publication of those diaries. Despite rising doubts, on April 28, 1983, excerpts from the diaries were published as a series by the German magazine. "Hitler's diaries discovered" was the headline of this first STERN issue. In parallel, other European magazines and newspapers, which had acquired the exclusive rights to publish the diaries in their home countries, followed STERN in their decision. On May 6, 1983, the diaries were officially declared to be forgeries after thorough scientific investigations by the German Federal Criminal Police Office. STERN and the other media organizations involved in the scandal faced severe criticism and were at risk of losing their credibility and good reputation.}},
  author       = {{Caplet, Théo and Lagler, Julia Anna and Pretz, Christina Julia}},
  language     = {{eng}},
  note         = {{Student Paper}},
  series       = {{LBMG Corporate Brand Management and Reputation - Masters Case Series}},
  title        = {{Faking Hitler}},
  year         = {{2021}},
}