Publications | LUP Student Papers

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2021
Mark Renting is the New Black?
Pretz, Christina Julia ^LU and Stadlbauer, Lisa Maria ^LU (2021) BUSN39 20211
Department of Business Administration
- Master (One yr)
Mark Faking Hitler
Caplet, Théo ^LU ; Lagler, Julia Anna ^LU and Pretz, Christina Julia ^LU (2021) In LBMG Corporate Brand Management and Reputation - Masters Case Series BUSN35 20211
Department of Business Administration
- Misc.
2020
Mark Antagonistic Nation Branding Strategies: The Case of North Korea
Pelev, Stefan ^LU ; Zaraa, Neïla Imène ^LU and Pretz, Christina Julia ^LU (2020) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20202
Department of Business Administration
- Master (One yr)