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2021
Mark When the going gets tough: exploring visitors' experiences and expectations of museum digital channels during COVID-19
Zaraa, Neïla Imène ^LU and Beswick, Lucy ^LU (2021) BUSN39 20211
Department of Business Administration
- Master (One yr)
2020
Mark Antagonistic Nation Branding Strategies: The Case of North Korea
Pelev, Stefan ^LU ; Zaraa, Neïla Imène ^LU and Pretz, Christina Julia ^LU (2020) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20202
Department of Business Administration
- Master (One yr)