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- 2020
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Mark
A framework for external crisis communication due to wolrd instability: A qualitive study on the travel industry
(
- 1st term paper
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Mark
Frankful, the game changer in the taco shelf
2020) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20202(
Department of Business Administration- Master (One yr)
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Mark
Once upon a time there was a signature story
2020) In LBMG Strategic Brand Management - Master Paper Series BUSN21 20202(
Department of Business Administration- Master (One yr)
-
Mark
Financial brands taking a stand: Exploring the impact of advertised social activism on a brand's image in the financial services sector
2020) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20202(
Department of Business Administration- Master (One yr)
- 2019
-
Mark
How Artificial Intelligence is changing The Relationship Between The Consumer and Brand in The Music Industry
2019) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20192(
Department of Business Administration- Master (One yr)
-
Mark
Gay-themed advertising in a cultural context
2019) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20192(
Department of Business Administration- Master (One yr)
-
Mark
Got no milk? Exploring consumer involvement and brand identity of the non-dairy brands Oatly and Alpro
2019) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20192(
Department of Business Administration- Misc.
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Mark
The Role of Online Brand Community and Social Networks in Corporate Brand Development: A focus on the machinery equipment industry
2019) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20192(
Department of Business Administration- 1st term paper
-
Mark
The Threats of Brand Rejuvenation: The Land Rover Defender Case
2019) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20192(
Department of Business Administration- Misc.
- 2018
-
Mark
“I’m not greening it”: An explorative study of greening strategies affect on consumers’ brand image
2018) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20182(
Department of Business Administration- Misc.