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- 2020
-
Mark
The high involvement customer journey: A study on customer motivations for touchpoint choice
- Master (One yr)
-
Mark
Pack your bags: A Mulberry Repositioning case
(2020) In LBMG Corporate Brand Management and Reputation - Masters Case Series BUSN35 20201
Department of Business Administration- Misc.
- 2019
-
Mark
Got no milk? Exploring consumer involvement and brand identity of the non-dairy brands Oatly and Alpro
(2019) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20192
Department of Business Administration- Misc.