Publications | LUP Student Papers

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2020
Mark Pack your bags: A Mulberry Repositioning case
Pine, Emelie ^LU ; Mawire, Mazvita and Ahiaveh, Angela Nunana (2020) In LBMG Corporate Brand Management and Reputation - Masters Case Series BUSN35 20201
Department of Business Administration
- Misc.
Mark The high involvement customer journey: A study on customer motivations for touchpoint choice
Pine, Emelie ^LU and Weber, Isabell ^LU (2020) BUSN39 20201
Department of Business Administration
- Master (One yr)