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2020
Mark Online customer-to-customer interaction in the pre-purchase stage of high involvement products
Nagy, Timea ^LU and Nghiem, Thuy Duong ^LU (2020) BUSN39 20201
Department of Business Administration
- Master (One yr)
2019
Mark The Role of Online Brand Community and Social Networks in Corporate Brand Development: A focus on the machinery equipment industry
Cheng, Jiewen ^LU ; Contreras, Maria and Nghiem, Thuy Duong (2019) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20192
Department of Business Administration
- 1st term paper