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- 2023
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Mark
Turning Consumers into Supporters: Understanding Loyalty Through Football Teams
2023) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20232(
Department of Business Administration- Master (One yr)
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Mark
"Take a stand or stay seated": A framework of essential prerequisites for companies considering whether or not to implement a Brand Activism strategy
2023) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20232(
Department of Business Administration- Misc.
- 2022
-
Mark
Original or Originated? An Analysis of the Emergence of Influencer Marketing
2022) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20222(
Department of Business Administration- Misc.
-
Mark
Brands Under Siege
2022) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20222(
Department of Business Administration- Master (One yr)
- 2021
-
Mark
The Good, The Bad and the Socially Responsible: Managing a Brand Reputation Crisis After being Cancelled
2021) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20212(
Department of Business Administration- Misc.
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Mark
Disruptive communication: How to overcome stigma - A case study of Kappahl, Tena, Estrid and Deodoc
2021) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20212(
Department of Business Administration- Misc.
- 2020
-
Mark
Act of kindness: A study on modern day crisis handling and its effect on brand identity
2020) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20202(
Department of Business Administration- 1st term paper
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Mark
Do flagship stores affect your habits and daily routines? A case study on Swedish Match and Löfbergs about brand equity in the FMCG industry
2020) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20202(
Department of Business Administration- Master (One yr)
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Mark
Reaching for the Stars: An exploratory study to conceptualize product iconicity
2020) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20202(
Department of Business Administration- Misc.
-
Mark
How brands can build religious loyalty
2020) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20202(
Department of Business Administration- Master (One yr)